Decision support for efficient XAI services: A morphological analysis, business model archetypes, and a decision tree

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Original languageEnglish
Pages (from-to)2139-2158
Number of pages20
JournalElectronic markets
Volume32
Issue number4
Early online date23 Nov 2022
Publication statusPublished - Dec 2022

Abstract

The black-box nature of Artificial Intelligence (AI) models and their associated explainability limitations create a major adoption barrier. Explainable Artificial Intelligence (XAI) aims to make AI models more transparent to address this challenge. Researchers and practitioners apply XAI services to explore relationships in data, improve AI methods, justify AI decisions, and control AI technologies with the goals to improve knowledge about AI and address user needs. The market volume of XAI services has grown significantly. As a result, trustworthiness, reliability, transferability, fairness, and accessibility are required capabilities of XAI for a range of relevant stakeholders, including managers, regulators, users of XAI models, developers, and consumers. We contribute to theory and practice by deducing XAI archetypes and developing a user-centric decision support framework to identify the XAI services most suitable for the requirements of relevant stakeholders. Our decision tree is founded on a literature-based morphological box and a classification of real-world XAI services. Finally, we discussed archetypical business models of XAI services and exemplary use cases.

Keywords

    Archetypes, Artificial intelligence, Business models, Decision tree, Explainability, Morphological analysis

ASJC Scopus subject areas

Cite this

Decision support for efficient XAI services: A morphological analysis, business model archetypes, and a decision tree. / Gerlach, Jana; Hoppe, Paul; Jagels, Sarah et al.
In: Electronic markets, Vol. 32, No. 4, 12.2022, p. 2139-2158.

Research output: Contribution to journalArticleResearchpeer review

Gerlach J, Hoppe P, Jagels S, Licker L, Breitner MH. Decision support for efficient XAI services: A morphological analysis, business model archetypes, and a decision tree. Electronic markets. 2022 Dec;32(4):2139-2158. Epub 2022 Nov 23. doi: 10.1007/s12525-022-00603-6
Gerlach, Jana ; Hoppe, Paul ; Jagels, Sarah et al. / Decision support for efficient XAI services : A morphological analysis, business model archetypes, and a decision tree. In: Electronic markets. 2022 ; Vol. 32, No. 4. pp. 2139-2158.
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