CRM evaluation: An approach for selecting suitable software packages

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

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  • Accenture Plc
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Original languageEnglish
Title of host publicationMKWI 2010
Subtitle of host publicationMultikonferenz Wirtschaftsinformatik 2010
Pages125-126
Number of pages2
Publication statusPublished - 2010
EventMultikonferenz Wirtschaftsinformatik 2010, MKWI 2010 - Multiconference Business Information Systems 2010, MKWI 2010 - Gottingen, Germany
Duration: 23 Feb 201025 Feb 2010

ASJC Scopus subject areas

Cite this

CRM evaluation: An approach for selecting suitable software packages. / Friedrich, Ina; Sprenger, Jon; Breitner, Michael H.
MKWI 2010: Multikonferenz Wirtschaftsinformatik 2010. 2010. p. 125-126.

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Friedrich, I, Sprenger, J & Breitner, MH 2010, CRM evaluation: An approach for selecting suitable software packages. in MKWI 2010: Multikonferenz Wirtschaftsinformatik 2010. pp. 125-126, Multikonferenz Wirtschaftsinformatik 2010, MKWI 2010 - Multiconference Business Information Systems 2010, MKWI 2010, Gottingen, Germany, 23 Feb 2010.
Friedrich, I., Sprenger, J., & Breitner, M. H. (2010). CRM evaluation: An approach for selecting suitable software packages. In MKWI 2010: Multikonferenz Wirtschaftsinformatik 2010 (pp. 125-126)
Friedrich I, Sprenger J, Breitner MH. CRM evaluation: An approach for selecting suitable software packages. In MKWI 2010: Multikonferenz Wirtschaftsinformatik 2010. 2010. p. 125-126
Friedrich, Ina ; Sprenger, Jon ; Breitner, Michael H. / CRM evaluation : An approach for selecting suitable software packages. MKWI 2010: Multikonferenz Wirtschaftsinformatik 2010. 2010. pp. 125-126
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title = "CRM evaluation: An approach for selecting suitable software packages",
author = "Ina Friedrich and Jon Sprenger and Breitner, {Michael H.}",
note = "Copyright: Copyright 2013 Elsevier B.V., All rights reserved.; Multikonferenz Wirtschaftsinformatik 2010, MKWI 2010 - Multiconference Business Information Systems 2010, MKWI 2010 ; Conference date: 23-02-2010 Through 25-02-2010",
year = "2010",
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Download

TY - GEN

T1 - CRM evaluation

T2 - Multikonferenz Wirtschaftsinformatik 2010, MKWI 2010 - Multiconference Business Information Systems 2010, MKWI 2010

AU - Friedrich, Ina

AU - Sprenger, Jon

AU - Breitner, Michael H.

N1 - Copyright: Copyright 2013 Elsevier B.V., All rights reserved.

PY - 2010

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M3 - Conference contribution

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