Details
| Original language | English |
|---|---|
| Title of host publication | 2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05 |
| Publisher | Institute of Electrical and Electronics Engineers Inc. |
| Pages | 1528-1535 |
| Number of pages | 8 |
| ISBN (print) | 0780389719, 9780780389717 |
| Publication status | Published - 2005 |
| Event | 2005 International Conference on Services Systems and Services Management, ICSSSM'05 - Chongquing, China Duration: 13 Jun 2005 → 15 Jun 2005 |
Publication series
| Name | 2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05 |
|---|---|
| Volume | 2 |
Abstract
Common international approaches of measuring corporate reputation, like for example the RQ of the Reputation Institute, New York, are based on standardized measurement concepts. This paper justifies the suspicion that it makes sense to develop and test sector-specific measuring concepts of corporate reputation within individual countries. The focus of the data evaluation was confirmatory factor analyses or so-called covariance structure analyses, with whose help the subjective psychology of those questioned, can be transferred to a measurement model. This paper, which provides interesting insight both for corporate practice as well as for further academic research, essentially pursued three objectives: 1. Construction of a suitable instrument for measuring reputation in the three sectors. In this connection, we primarily look into the question of whether a uniform reputation measurement for all sectors or whether differentiated measurement approaches lead to more valid results. 2. Determination of the reputation positions of the companies and the sectors. 3. Measurement of earnings efficiency, that is answering the question of whether reputation affects earnings-oriented target parameters and which differences or similarities exist between the individual sectors.
Keywords
- Corporate Reputation, Measurement
ASJC Scopus subject areas
- Engineering(all)
- General Engineering
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2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05. Institute of Electrical and Electronics Engineers Inc., 2005. p. 1528-1535 1500255 (2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05; Vol. 2).
Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
}
TY - GEN
T1 - Corporate reputations in different service industries
T2 - 2005 International Conference on Services Systems and Services Management, ICSSSM'05
AU - Wiedmann, Klaus Peter
AU - Boecker, Clemens
PY - 2005
Y1 - 2005
N2 - Common international approaches of measuring corporate reputation, like for example the RQ of the Reputation Institute, New York, are based on standardized measurement concepts. This paper justifies the suspicion that it makes sense to develop and test sector-specific measuring concepts of corporate reputation within individual countries. The focus of the data evaluation was confirmatory factor analyses or so-called covariance structure analyses, with whose help the subjective psychology of those questioned, can be transferred to a measurement model. This paper, which provides interesting insight both for corporate practice as well as for further academic research, essentially pursued three objectives: 1. Construction of a suitable instrument for measuring reputation in the three sectors. In this connection, we primarily look into the question of whether a uniform reputation measurement for all sectors or whether differentiated measurement approaches lead to more valid results. 2. Determination of the reputation positions of the companies and the sectors. 3. Measurement of earnings efficiency, that is answering the question of whether reputation affects earnings-oriented target parameters and which differences or similarities exist between the individual sectors.
AB - Common international approaches of measuring corporate reputation, like for example the RQ of the Reputation Institute, New York, are based on standardized measurement concepts. This paper justifies the suspicion that it makes sense to develop and test sector-specific measuring concepts of corporate reputation within individual countries. The focus of the data evaluation was confirmatory factor analyses or so-called covariance structure analyses, with whose help the subjective psychology of those questioned, can be transferred to a measurement model. This paper, which provides interesting insight both for corporate practice as well as for further academic research, essentially pursued three objectives: 1. Construction of a suitable instrument for measuring reputation in the three sectors. In this connection, we primarily look into the question of whether a uniform reputation measurement for all sectors or whether differentiated measurement approaches lead to more valid results. 2. Determination of the reputation positions of the companies and the sectors. 3. Measurement of earnings efficiency, that is answering the question of whether reputation affects earnings-oriented target parameters and which differences or similarities exist between the individual sectors.
KW - Corporate Reputation
KW - Measurement
UR - http://www.scopus.com/inward/record.url?scp=33745275568&partnerID=8YFLogxK
U2 - 10.1109/ICSSSM.2005.1500255
DO - 10.1109/ICSSSM.2005.1500255
M3 - Conference contribution
AN - SCOPUS:33745275568
SN - 0780389719
SN - 9780780389717
T3 - 2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05
SP - 1528
EP - 1535
BT - 2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 13 June 2005 through 15 June 2005
ER -