Corporate Identity and Corporate Identity Management: a Comparison of International Approaches

Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

Authors

  • Klaus Peter Wiedmann
  • John M.T. Balmer
  • Ray Holland
  • Kevin Money
  • Shaun Powell

Research Organisations

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Details

Original languageEnglish
Title of host publicationProceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
PublisherSpringer Nature
Pages227
Number of pages1
Publication statusPublished - 13 Oct 2014

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (electronic)2363-6173

Abstract

This session explores different concepts of corporate identity and corporate identity management on an international level. It particularly highlights some of the emerging ideas in the area from a European perspective. Moderator for the special session is Kevin Money.

Keywords

    Design Theory, Historical Overview, Information Society, International Level, Management College

ASJC Scopus subject areas

Cite this

Corporate Identity and Corporate Identity Management: a Comparison of International Approaches. / Wiedmann, Klaus Peter; Balmer, John M.T.; Holland, Ray et al.
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2014. p. 227 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

Wiedmann, KP, Balmer, JMT, Holland, R, Money, K & Powell, S 2014, Corporate Identity and Corporate Identity Management: a Comparison of International Approaches. in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 227. https://doi.org/10.1007/978-3-319-10963-3_128
Wiedmann, K. P., Balmer, J. M. T., Holland, R., Money, K., & Powell, S. (2014). Corporate Identity and Corporate Identity Management: a Comparison of International Approaches. In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference (pp. 227). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_128
Wiedmann KP, Balmer JMT, Holland R, Money K, Powell S. Corporate Identity and Corporate Identity Management: a Comparison of International Approaches. In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature. 2014. p. 227. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-10963-3_128
Wiedmann, Klaus Peter ; Balmer, John M.T. ; Holland, Ray et al. / Corporate Identity and Corporate Identity Management : a Comparison of International Approaches. Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2014. pp. 227 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
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