Details
| Original language | English |
|---|---|
| Journal | Luxury Research Journal |
| Volume | 1 |
| Issue number | 4 |
| Publication status | Published - 26 Mar 2018 |
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...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behavior. / König, Jan Christoph; Haase, Janina; Hennigs, Nadine et al.
In: Luxury Research Journal, Vol. 1, No. 4, 26.03.2018.
In: Luxury Research Journal, Vol. 1, No. 4, 26.03.2018.
Research output: Contribution to journal › Article › Research
König, JC, Haase, J, Hennigs, N & Wiedmann, K-P 2018, '...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behavior', Luxury Research Journal, vol. 1, no. 4. https://doi.org/10.1504/LRJ.2018.090973
König, J. C., Haase, J., Hennigs, N., & Wiedmann, K.-P. (2018). ...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behavior. Luxury Research Journal, 1(4). https://doi.org/10.1504/LRJ.2018.090973
König JC, Haase J, Hennigs N, Wiedmann KP. ...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behavior. Luxury Research Journal. 2018 Mar 26;1(4). doi: 10.1504/LRJ.2018.090973
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title = "...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behavior",
author = "K{\"o}nig, {Jan Christoph} and Janina Haase and Nadine Hennigs and Klaus-Peter Wiedmann",
year = "2018",
month = mar,
day = "26",
doi = "10.1504/LRJ.2018.090973",
language = "English",
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TY - JOUR
T1 - ...and they lived luxury ever after
T2 - Storytelling as a driver for luxury brand perception and consumer behavior
AU - König, Jan Christoph
AU - Haase, Janina
AU - Hennigs, Nadine
AU - Wiedmann, Klaus-Peter
PY - 2018/3/26
Y1 - 2018/3/26
U2 - 10.1504/LRJ.2018.090973
DO - 10.1504/LRJ.2018.090973
M3 - Article
VL - 1
JO - Luxury Research Journal
JF - Luxury Research Journal
SN - 2041-384X
IS - 4
ER -