An international perspectiveon luxury brand and country-of-origin effect

Research output: Contribution to journal › Article › Research › peer review

Authors

  • Gaetano Aiello
  • Raffaele Donvito
  • Bruno Godey
  • Daniele Pederzoli
  • Klaus Peter Wiedmann
  • Nadine Hennigs
  • Astrid Siebels
  • Priscilla Chan
  • Junji Tsuchiya
  • Samuel Rabino
  • Irina Ivanovna Skorobogatykh
  • Bart Weitz
  • Hyunjoo Oh
  • Rahul Singh

Research Organisations

External Research Organisations

  • University of Florence (UniFi)
  • NEOMA Business School
  • Hong Kong Polytechnic University
  • Waseda University
  • Plekhanov Russian University of Economics
  • University of Florida
  • Birla Institute of Management Technology (BIMTECH)
  • Northeastern University
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Details

Original languageEnglish
Pages (from-to)323-337
Number of pages15
JournalJournal of Brand Management
Volume16
Issue number5-6
Publication statusPublished - 7 May 2009

Abstract

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

Keywords

    Consumer behaviour, Country-of-origin (COO), Cross-cultural analysis, International, Luxury

ASJC Scopus subject areas

Sustainable Development Goals

Cite this

An international perspectiveon luxury brand and country-of-origin effect. / Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno et al.
In: Journal of Brand Management, Vol. 16, No. 5-6, 07.05.2009, p. 323-337.

Research output: Contribution to journal › Article › Research › peer review

Aiello, G, Donvito, R, Godey, B, Pederzoli, D, Wiedmann, KP, Hennigs, N, Siebels, A, Chan, P, Tsuchiya, J, Rabino, S, Skorobogatykh, II, Weitz, B, Oh, H & Singh, R 2009, 'An international perspectiveon luxury brand and country-of-origin effect', Journal of Brand Management, vol. 16, no. 5-6, pp. 323-337. https://doi.org/10.1057/bm.2008.52
Aiello, G., Donvito, R., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennigs, N., Siebels, A., Chan, P., Tsuchiya, J., Rabino, S., Skorobogatykh, I. I., Weitz, B., Oh, H., & Singh, R. (2009). An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management, 16(5-6), 323-337. https://doi.org/10.1057/bm.2008.52
Aiello G, Donvito R, Godey B, Pederzoli D, Wiedmann KP, Hennigs N et al. An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management. 2009 May 7;16(5-6):323-337. doi: 10.1057/bm.2008.52
Aiello, Gaetano ; Donvito, Raffaele ; Godey, Bruno et al. / An international perspectiveon luxury brand and country-of-origin effect. In: Journal of Brand Management. 2009 ; Vol. 16, No. 5-6. pp. 323-337.
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