An intercultural comparison of the perception of luxury by young consumers

Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

Authors

  • Bruno Godey
  • Daniele Pederzoli
  • Gaetano Aiello
  • Raffaele Donvito
  • Klaus Peter Wiedmann
  • Nadine Hennigs

Research Organisations

External Research Organisations

  • NEOMA Business School
  • University of Florence (UniFi)
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Details

Original languageEnglish
Title of host publicationLuxury Marketing
Subtitle of host publicationA Challenge for Theory and Practice
Pages58-76
Number of pages19
ISBN (electronic)9783834943996
Publication statusPublished - 10 Nov 2012

Abstract

Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many-faceted issue [3], [10]. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities.

ASJC Scopus subject areas

Cite this

An intercultural comparison of the perception of luxury by young consumers. / Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano et al.
Luxury Marketing: A Challenge for Theory and Practice. 2012. p. 58-76.

Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

Godey, B, Pederzoli, D, Aiello, G, Donvito, R, Wiedmann, KP & Hennigs, N 2012, An intercultural comparison of the perception of luxury by young consumers. in Luxury Marketing: A Challenge for Theory and Practice. pp. 58-76. https://doi.org/10.1007/978-3-8349-4399-6_4
Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K. P., & Hennigs, N. (2012). An intercultural comparison of the perception of luxury by young consumers. In Luxury Marketing: A Challenge for Theory and Practice (pp. 58-76) https://doi.org/10.1007/978-3-8349-4399-6_4
Godey B, Pederzoli D, Aiello G, Donvito R, Wiedmann KP, Hennigs N. An intercultural comparison of the perception of luxury by young consumers. In Luxury Marketing: A Challenge for Theory and Practice. 2012. p. 58-76 doi: 10.1007/978-3-8349-4399-6_4
Godey, Bruno ; Pederzoli, Daniele ; Aiello, Gaetano et al. / An intercultural comparison of the perception of luxury by young consumers. Luxury Marketing: A Challenge for Theory and Practice. 2012. pp. 58-76
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