Details
| Original language | English |
|---|---|
| Pages (from-to) | 1201-1206 |
| Number of pages | 6 |
| Journal | Journal of business research |
| Volume | 64 |
| Issue number | 11 |
| Early online date | 2 Jul 2011 |
| Publication status | E-pub ahead of print - 2 Jul 2011 |
Abstract
Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on theoretical and empirical findings, this study examines risk-related adoption barriers and their impact upon innovation resistance to sustainable solutions in the automotive sector. In the next step, a cluster analysis leads to various groups of private drivers with reference to the risk dimensions as perceived by consumers in the context of a possible purchase of an NGV. The paper concludes with research and managerial implications as opportunities to address and overcome risk-related adoption barriers and individual consumer's innovation resistance.
Keywords
- Alternative fuels, Innovation resistance, Natural gas vehicles, Perceived risk
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Marketing
Sustainable Development Goals
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In: Journal of business research, Vol. 64, No. 11, 02.07.2011, p. 1201-1206.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Adoption barriers and resistance to sustainable solutions in the automotive sector
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
AU - Pankalla, Lars
AU - Kassubek, Martin
AU - Seegebarth, Barbara
PY - 2011/7/2
Y1 - 2011/7/2
N2 - Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on theoretical and empirical findings, this study examines risk-related adoption barriers and their impact upon innovation resistance to sustainable solutions in the automotive sector. In the next step, a cluster analysis leads to various groups of private drivers with reference to the risk dimensions as perceived by consumers in the context of a possible purchase of an NGV. The paper concludes with research and managerial implications as opportunities to address and overcome risk-related adoption barriers and individual consumer's innovation resistance.
AB - Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on theoretical and empirical findings, this study examines risk-related adoption barriers and their impact upon innovation resistance to sustainable solutions in the automotive sector. In the next step, a cluster analysis leads to various groups of private drivers with reference to the risk dimensions as perceived by consumers in the context of a possible purchase of an NGV. The paper concludes with research and managerial implications as opportunities to address and overcome risk-related adoption barriers and individual consumer's innovation resistance.
KW - Alternative fuels
KW - Innovation resistance
KW - Natural gas vehicles
KW - Perceived risk
UR - http://www.scopus.com/inward/record.url?scp=80053339923&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2011.06.023
DO - 10.1016/j.jbusres.2011.06.023
M3 - Article
AN - SCOPUS:80053339923
VL - 64
SP - 1201
EP - 1206
JO - Journal of business research
JF - Journal of business research
SN - 0148-2963
IS - 11
ER -