Details
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 1465 |
| Number of pages | 1 |
| Publication status | Published - 7 Jan 2017 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (electronic) | 2363-6173 |
Abstract
A modern management of user experience in the current digital age requires a profound knowledge of its main elements and consequences. With regard to the measurement of user experience, science and business practice often refer to conventional, explicit measures such as self-reports. However, social psychology and neuroeconomics argue that most mental processes are of so-called implicit nature, taking place hidden in the unconscious mind. With that said, the current research focuses on the explicit and implicit impact of user experience on brand-related behavior. For that reason, a conceptual model integrating explicit and implicit information processes of hedonic and pragmatic user experience is derived. Furthermore, a new measurement instrument incorporating explicit and implicit measures of user experience is developed. The empirical results of the conducted online study provide evidence for a satisfying performance of the presented conceptual model and the related user experience measures. In detail, findings indicate significant effects of user experience on brand attachment both on an explicit and implicit information processing level.
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Marketing
- Business, Management and Accounting(all)
- Strategy and Management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. p. 1465 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
}
TY - CHAP
T1 - Abstract
T2 - With Joyful Flow—The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment
AU - Schmidt, Steffen
AU - Langner, Sascha
AU - Hennigs, Nadine
AU - Albertsen, Levke
AU - Karampournioti, Evmorfia
AU - Rothensee, Matthias
PY - 2017/1/7
Y1 - 2017/1/7
N2 - A modern management of user experience in the current digital age requires a profound knowledge of its main elements and consequences. With regard to the measurement of user experience, science and business practice often refer to conventional, explicit measures such as self-reports. However, social psychology and neuroeconomics argue that most mental processes are of so-called implicit nature, taking place hidden in the unconscious mind. With that said, the current research focuses on the explicit and implicit impact of user experience on brand-related behavior. For that reason, a conceptual model integrating explicit and implicit information processes of hedonic and pragmatic user experience is derived. Furthermore, a new measurement instrument incorporating explicit and implicit measures of user experience is developed. The empirical results of the conducted online study provide evidence for a satisfying performance of the presented conceptual model and the related user experience measures. In detail, findings indicate significant effects of user experience on brand attachment both on an explicit and implicit information processing level.
AB - A modern management of user experience in the current digital age requires a profound knowledge of its main elements and consequences. With regard to the measurement of user experience, science and business practice often refer to conventional, explicit measures such as self-reports. However, social psychology and neuroeconomics argue that most mental processes are of so-called implicit nature, taking place hidden in the unconscious mind. With that said, the current research focuses on the explicit and implicit impact of user experience on brand-related behavior. For that reason, a conceptual model integrating explicit and implicit information processes of hedonic and pragmatic user experience is derived. Furthermore, a new measurement instrument incorporating explicit and implicit measures of user experience is developed. The empirical results of the conducted online study provide evidence for a satisfying performance of the presented conceptual model and the related user experience measures. In detail, findings indicate significant effects of user experience on brand attachment both on an explicit and implicit information processing level.
UR - http://www.scopus.com/inward/record.url?scp=85118589979&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-45596-9_270
DO - 10.1007/978-3-319-45596-9_270
M3 - Contribution to book/anthology
AN - SCOPUS:85118589979
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 1465
BT - Developments in Marketing Science
PB - Springer Nature
ER -