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Institute of Marketing und Management

Organisational unit: Institute

Type of address: Visitor address.
Königsworther Platz 1
30167
Hannover
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141 - 160 out of 163Page size: 20

Publications

  1. 2012
  2. Published

    The perceived value of brand heritage and brand luxury managing the effect on brand strength

    Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wüstefeld, T., 13 Jun 2012, Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Vol. 9783834937223. p. 563-583 21 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  3. Published

    Do Millennials read books or blogs? Introducing a media usage typology of the internet generation

    Kilian, T., Hennigs, N. & Langner, S., 16 Mar 2012, In: Journal of Consumer Marketing. 29, 2, p. 114-124 11 p.

    Research output: Contribution to journal › Article › Research › peer review

  4. Published

    Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers' underlying motives and value-based drivers?

    Wiedmann, K. P., Hennigs, N. & Klarmann, C., 2 Mar 2012, In: Journal of Brand Management. 19, 7, p. 544-566 23 p.

    Research output: Contribution to journal › Article › Research › peer review

  5. Published

    Novel MRAS approach for online identification of key parameters for self-sensing control of PM synchronous machines

    Wiedmann, K. & Mertens, A., 2012, 15th International Power Electronics and Motion Control Conference and Exposition, EPE-PEMC 2012 ECCE Europe. p. LS4b1.21-LS4b1.28 6397451. (15th International Power Electronics and Motion Control Conference and Exposition, EPE-PEMC 2012 ECCE Europe).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  6. Published

    Self-sensing control of pm synchronous machines for the entire speed range with reduced computational effort based on a novel MRAS approach

    Wiedmann, K. & Mertens, A., 2012, 6th IET International Conference on Power Electronics, Machines and Drives, PEMD 2012. 592 CP ed. p. B62 (IET Conference Publications; vol. 2012, no. 592 CP).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  7. 2011
  8. Published

    Adoption barriers and resistance to sustainable solutions in the automotive sector

    Wiedmann, K. P., Hennigs, N., Pankalla, L., Kassubek, M. & Seegebarth, B., Nov 2011, In: Journal of business research. 64, 11, p. 1201-1206 6 p.

    Research output: Contribution to journal › Article › Research › peer review

  9. Published

    The importance of brand heritage as a key performance driver in marketing management

    Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wuestefeld, T., 20 May 2011, In: Journal of Brand Management. 19, 3, p. 182-194 13 p.

    Research output: Contribution to journal › Article › Research › peer review

  10. Published

    Drivers and outcomes of brand heritage: Consumers' perception of heritage brands in the automotive industry

    Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wuestefeld, T., 1 Apr 2011, In: Journal of Marketing Theory and Practice. 19, 2, p. 205-220 16 p.

    Research output: Contribution to journal › Article › Research › peer review

  11. 2010
  12. Published

    Determinants of consumers' perceived trust in IT-ecosystems

    Wiedmann, K. P., Hennigs, N., Varelmann, D. & Reeh, M. O., 2 Aug 2010, In: Journal of Theoretical and Applied Electronic Commerce Research. 5, 2, p. 137-154 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  13. Published

    Spreading the word of fashion: Identifying social influencers in fashion marketing

    Wiedmann, K. P., Hennigs, N. & Langner, S., 1 Aug 2010, In: Journal of Global Fashion Marketing. 1, 3, p. 142-153 12 p.

    Research output: Contribution to journal › Article › Research › peer review

  14. Published

    Corporate social capital as essential driver of corporate identity: Impact upon stakeholder perceptions and transfer to related behaviour

    Wiedmann, K. P., Hennigs, N. & Seegebarth, B., 13 May 2010, In: Journal for Global Business Advancement. 3, 2, p. 112-132 21 p.

    Research output: Contribution to journal › Article › Research › peer review

  15. 2009
  16. Published

    The crucial role of user's perceived trust in the orchestration and adoption of IT-ecosystems

    Wiedmann, K. P., Reeh, M. O., Varelmann, D. & Hennigs, N., Oct 2009, Proceedings of the International Conference on Management of Emergent Digital EcoSystems, MEDES '09. p. 383-390 8 p. (Proceedings of the International Conference on Management of Emergent Digital EcoSystems, MEDES '09).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  17. Published

    Value-based segmentation of luxury consumption behavior

    Wiedmann, K. P., Hennigs, N. & Siebels, A., 9 Jun 2009, In: Psychology and Marketing. 26, 7, p. 625-651 27 p.

    Research output: Contribution to journal › Article › Research › peer review

  18. Published

    An international perspectiveon luxury brand and country-of-origin effect

    Aiello, G., Donvito, R., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennigs, N., Siebels, A., Chan, P., Tsuchiya, J., Rabino, S., Skorobogatykh, I. I., Weitz, B., Oh, H. & Singh, R., 7 May 2009, In: Journal of Brand Management. 16, 5-6, p. 323-337 15 p.

    Research output: Contribution to journal › Article › Research › peer review

  19. 2008
  20. Published

    How risky are brand licensing strategies in view of customer perceptions and reactions?

    Wiedmann, K. P. & Ludewig, D., Mar 2008, In: Journal of General Management. 33, 3, p. 31-52 22 p.

    Research output: Contribution to journal › Review article › Research › peer review

  21. 2006
  22. Published

    How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

    Walsh, G., Dinnie, K. & Wiedmann, K. P., 1 Oct 2006, In: Journal of Services Marketing. 20, 6, p. 412-420 9 p.

    Research output: Contribution to journal › Article › Research › peer review

  23. 2005
  24. Published

    Corporate Reputation Management in Germany: Results of an Empirical Study

    Wiedmann, K. P. & Buxel, H., 1 Jul 2005, In: Corporate Reputation Review. 8, 2, p. 145-163 19 p.

    Research output: Contribution to journal › Article › Research › peer review

  25. Published

    Corporate reputations in different service industries: Results of an empirical study in Germany

    Wiedmann, K. P. & Boecker, C., 2005, 2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05. Institute of Electrical and Electronics Engineers Inc., p. 1528-1535 8 p. 1500255. (2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05; vol. 2).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  26. 2004
  27. Published

    A Conceptualization of Corporate Reputation in Germany: An Evaluation and Extension of the RQ

    Walsh, G. & Wiedmann, K. P., 1 Jan 2004, In: Corporate Reputation Review. 6, 4, p. 304-312 9 p.

    Research output: Contribution to journal › Article › Research › peer review

  28. 2003
  29. Published

    Internet-induced changes in consumer music procurement behavior: A German perspective

    Walsh, G., Frenzel, T., Wiedmann, K. P. & Mitchell, V. W., 1 Sept 2003, In: Marketing Intelligence & Planning. 21, 5, p. 305-317 13 p.

    Research output: Contribution to journal › Article › Research › peer review

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