Publications
- 2015
- Published
Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online Pharmacies
Wiedmann, K. P., Hennigs, N., Pankalla, L., Reeh, M. O. & Kassubek, M., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 61 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and First Empirical Results
Wiedmann, K. P., Hennigs, N., Siebels, A. & Bachmann, F., 2015, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 311 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
Technology Management of Natural Gas Vehicles: Exploring Customers’ Perceived Risk Factors
Wiedmann, K. P., Kassubek, M., Hennigs, N. & Pankalla, L., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 451 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
Trade Show Performance: Exploring Interpersonal and Non-Personal Interaction Dimensions
Wiedmann, K. P., Kassubek, M. & Langner, S., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 423 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- 2014
- Published
Corporate Identity and Corporate Identity Management: a Comparison of International Approaches
Wiedmann, K. P., Balmer, J. M. T., Holland, R., Money, K. & Powell, S., 13 Oct 2014, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 227 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach
Wiedmann, K. P., 13 Oct 2014, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 35 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
Customer value perception: Cross-generational preferences for wine
Wiedmann, K. P., Behrens, S., Klarmann, C. & Hennigs, N., 1 Jul 2014, In: British food journal. 116, 7, p. 1128-1142 15 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Tasting green: An experimental design for investigating consumer perception of organic wine
Wiedmann, K. P., Hennigs, N., Behrens, S. H. & Klarmann, C., 25 Feb 2014, In: British food journal. 116, 2, p. 197-211 15 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Consumer culture: Literature review
Wiedmann, K. P., Hennigs, N., Behrens, S., Santos, C. R., Pertejo, A. R., Kuster, I., Ganassali, S., Moscarola, J., Dalli, D., Laaksonen, P., Turley, D., Kenyon, A. & Corciolani, M., 1 Jan 2014, Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. p. 133-153 21 p.Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- 2013
- Published
Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability
Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B. & Wiedmann, K. P., 12 Oct 2013, In: AMS Review. 3, 4, p. 181-192 12 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
Phau, I., Teah, M., Hennigs, N., Wiedmann, K. P., Behrens, S., Klarmann, C. & Carduck, J., 13 Sept 2013, In: Journal of Fashion Marketing and Management: An International Journal. 17, 4, p. 390-402 13 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, N., Wiedmann, K. P., Behrens, S. & Klarmann, C., 16 Aug 2013, In: Journal of Brand Management. 20, 8, p. 705-715 11 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Brand heritage and its impact on corporate reputation: Corporate roots as a vision for the future
Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wuestefeld, T., 23 Jul 2013, In: Corporate Reputation Review. 16, 3, p. 187-205 19 p.Research output: Contribution to journal › Article › Research › peer review
- Published
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K. P. & Hennigs, N., 24 May 2013, In: Journal of Product and Brand Management. 22, 3, p. 229-237 9 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Social persuasion: Targeting social identities through social influencers
Langner, S., Hennigs, N. & Wiedmann, K. P., 25 Jan 2013, In: Journal of Consumer Marketing. 30, 1, p. 31-49 19 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Luxury marketing: A challenge for theory and practice
Wiedmann, K. P. & Hennigs, N., 2013, 416 p.Research output: Book/Report › Monograph › Research › peer review
- 2012
- Published
What is the Value of Luxury? A Cross-Cultural Consumer Perspective
Hennigs, N., Wiedmann, K. P., Klarmann, C., Strehlau, S., Godey, B., Pederzoli, D., Neulinger, A., Dave, K., Aiello, G., Donvito, R., Taro, K., Táborecká-Petrovičová, J., Santos, C. R., Jung, J. & Oh, H., 12 Nov 2012, In: Psychology and Marketing. 29, 12, p. 1018-1034 17 p.Research output: Contribution to journal › Article › Research › peer review
- Published
An intercultural comparison of the perception of luxury by young consumers
Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K. P. & Hennigs, N., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 58-76 19 p.Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- Published
Consumer value perception of luxury goods: A cross-cultural and cross-industry comparison
Hennigs, N., Wiedmann, K. P. & Klarmann, C., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 78-99 22 p.Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- Published
Luxury longing and counterfeit complicity: A consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, C., Wiedmann, K. P. & Hennigs, N., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 262-277 16 p.Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review