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Institute of Marketing und Management

Organisational unit: Institute

Type of address: Visitor address.
Königsworther Platz 1
30167
Hannover
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121 - 140 out of 160Page size: 20

Publications

  1. 2014
  2. Published

    Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach

    Wiedmann, K. P., 13 Oct 2014, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 35 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  3. Published

    Customer value perception: Cross-generational preferences for wine

    Wiedmann, K. P., Behrens, S., Klarmann, C. & Hennigs, N., 1 Jul 2014, In: British food journal. 116, 7, p. 1128-1142 15 p.

    Research output: Contribution to journal › Article › Research › peer review

  4. Published

    Tasting green: An experimental design for investigating consumer perception of organic wine

    Wiedmann, K. P., Hennigs, N., Behrens, S. H. & Klarmann, C., 25 Feb 2014, In: British food journal. 116, 2, p. 197-211 15 p.

    Research output: Contribution to journal › Article › Research › peer review

  5. Published

    Consumer culture: Literature review

    Wiedmann, K. P., Hennigs, N., Behrens, S., Santos, C. R., Pertejo, A. R., Kuster, I., Ganassali, S., Moscarola, J., Dalli, D., Laaksonen, P., Turley, D., Kenyon, A. & Corciolani, M., 1 Jan 2014, Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. p. 133-153 21 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  6. 2013
  7. Published

    Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability

    Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B. & Wiedmann, K. P., 12 Oct 2013, In: AMS Review. 3, 4, p. 181-192 12 p.

    Research output: Contribution to journal › Article › Research › peer review

  8. Published

    Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations

    Phau, I., Teah, M., Hennigs, N., Wiedmann, K. P., Behrens, S., Klarmann, C. & Carduck, J., 13 Sept 2013, In: Journal of Fashion Marketing and Management: An International Journal. 17, 4, p. 390-402 13 p.

    Research output: Contribution to journal › Article › Research › peer review

  9. Published

    Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

    Hennigs, N., Wiedmann, K. P., Behrens, S. & Klarmann, C., 16 Aug 2013, In: Journal of Brand Management. 20, 8, p. 705-715 11 p.

    Research output: Contribution to journal › Article › Research › peer review

  10. Published

    Brand heritage and its impact on corporate reputation: Corporate roots as a vision for the future

    Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wuestefeld, T., 23 Jul 2013, In: Corporate Reputation Review. 16, 3, p. 187-205 19 p.

    Research output: Contribution to journal › Article › Research › peer review

  11. Published

    A cross-cultural exploratory content analysis of the perception of luxury from six countries

    Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K. P. & Hennigs, N., 24 May 2013, In: Journal of Product and Brand Management. 22, 3, p. 229-237 9 p.

    Research output: Contribution to journal › Article › Research › peer review

  12. Published

    Social persuasion: Targeting social identities through social influencers

    Langner, S., Hennigs, N. & Wiedmann, K. P., 25 Jan 2013, In: Journal of Consumer Marketing. 30, 1, p. 31-49 19 p.

    Research output: Contribution to journal › Article › Research › peer review

  13. Published

    Luxury marketing: A challenge for theory and practice

    Wiedmann, K. P. & Hennigs, N., 2013, 416 p.

    Research output: Book/Report › Monograph › Research › peer review

  14. 2012
  15. E-pub ahead of print

    Spreading the word of fashion: Identifying social influencers in fashion marketing

    Wiedmann, K. P., Hennigs, N. & Langner, S., 12 Dec 2012, (E-pub ahead of print) In: Journal of Global Fashion Marketing. 1, 3, p. 142-153 12 p.

    Research output: Contribution to journal › Article › Research › peer review

  16. Published

    What is the Value of Luxury? A Cross-Cultural Consumer Perspective

    Hennigs, N., Wiedmann, K. P., Klarmann, C., Strehlau, S., Godey, B., Pederzoli, D., Neulinger, A., Dave, K., Aiello, G., Donvito, R., Taro, K., Táborecká-Petrovičová, J., Santos, C. R., Jung, J. & Oh, H., 12 Nov 2012, In: Psychology and Marketing. 29, 12, p. 1018-1034 17 p.

    Research output: Contribution to journal › Article › Research › peer review

  17. Published

    An intercultural comparison of the perception of luxury by young consumers

    Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K. P. & Hennigs, N., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 58-76 19 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  18. Published

    Consumer value perception of luxury goods: A cross-cultural and cross-industry comparison

    Hennigs, N., Wiedmann, K. P. & Klarmann, C., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 78-99 22 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  19. Published

    Luxury longing and counterfeit complicity: A consumer typology based on the perception of luxury value and counterfeit risk

    Klarmann, C., Wiedmann, K. P. & Hennigs, N., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 262-277 16 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  20. Published

    Managing the value of luxury: The effect of brand luxury perception on brand strength

    Hennigs, N., Wiedmann, K. P., Schmidt, S., Langner, S. & Wüstefeld, T., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 342-357 16 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  21. Published

    Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction

    Wiedmann, K. P. & Hennigs, N., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 4-17 14 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  22. Published

    Wine as luxury experience: A taxonomy of consumers based on best-worst scaling

    Behrens, S., Wiedmann, K. P. & Hennigs, N., 10 Nov 2012, Luxury Marketing: A Challenge for Theory and Practice. p. 396-416 21 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  23. Published

    The perceived value of brand heritage and brand luxury managing the effect on brand strength

    Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wüstefeld, T., 13 Jun 2012, Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Vol. 9783834937223. p. 563-583 21 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

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