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Institute of Marketing und Management

Organisational unit: Institute

Type of address: Visitor address.
Königsworther Platz 1
30167
Hannover
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101 - 120 out of 157Page size: 20

Publications

  1. 2015
  2. Published

    Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption

    Hennigs, N., Klarmann, C., Behrens, S. & Wiedmann, K. P., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 294 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  3. Published

    What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach

    Seegebarth, B., Peyer, M., Buerke, A., Balderjahn, I., Kirchgeorg, M. & Wiedmann, K. P., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 282 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  4. Published

    What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior

    Wiedmann, K. P., Behrens, S., Hennigs, N. & Klarmann, C., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 551 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  5. Published

    The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Gross, P. & Wiedmann, K. P., 8 Oct 2015, In: Psychology and Marketing. 32, 11, p. 1079-1097 19 p.

    Research output: Contribution to journal › Article › Research › peer review

  6. Published

    The complexity of value in the luxury industry: From consumers’ individual value perception to luxury consumption

    Hennigs, N., Wiedmann, K. P., Klarmann, C. & Behrens, S., 6 Oct 2015, In: International Journal of Retail and Distribution Management. 43, 10-11, p. 922-939 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  7. Published

    To manipulate, or not to manipulate: The naïve beliefs of the simple application of Persuasion techniques

    Langner, S., Schmidt, S., Fritz, S., Hennigs, N. & Wiedmann, K. P., 6 Oct 2015, Consumer Psychology in a Social Media World. Taylor and Francis Inc., p. 187-201 15 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  8. Published

    The Luxury of Sustainability: Examining Value-Based Drivers of Fair Trade Consumption

    Schmidt, S., Hennigs, N., Behrens, S. & Karampournioti, E., 19 Aug 2015, Environmental Footprints and Eco-Design of Products and Processes. p. 121-136 16 p. (Environmental Footprints and Eco-Design of Products and Processes).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  9. Published

    Governmental management by trust communication: German organizational rhetoric in the 2008 financial crisis

    Wiedmann, K. P. & König, J. C., 9 Feb 2015, In: On the Horizon. 23, 1, p. 33-45 13 p.

    Research output: Contribution to journal › Article › Research › peer review

  10. Published

    The future of brand and brand management-Some provocative propositions from a more methodological perspective

    Wiedmann, K. P., 2 Jan 2015, In: Journal of Brand Management. 21, 9, p. 743-757 15 p.

    Research output: Contribution to journal › Commentary in journal › Research › peer review

  11. Published

    Growing brands through sponsorship: An empirical investigation of brand image transfer in a sponsorship alliance

    Gross, P. & Wiedmann, K. P. (ed.), 1 Jan 2015, Springer Science + Business Media. 349 p.

    Research output: Book/Report › Monograph › Research › peer review

  12. Published

    Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol

    Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K., Rosendahl, J., Zucchella, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S., Hennigs, N. & Kenyon, A., 1 Jan 2015, Research Methods: Concepts, Methodologies, Tools, and Applications. p. 719-757 39 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  13. Published

    Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online Pharmacies

    Wiedmann, K. P., Hennigs, N., Pankalla, L., Reeh, M. O. & Kassubek, M., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 61 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  14. Published

    Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and First Empirical Results

    Wiedmann, K. P., Hennigs, N., Siebels, A. & Bachmann, F., 2015, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 311 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  15. Published

    Technology Management of Natural Gas Vehicles: Exploring Customers’ Perceived Risk Factors

    Wiedmann, K. P., Kassubek, M., Hennigs, N. & Pankalla, L., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 451 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  16. Published

    Trade Show Performance: Exploring Interpersonal and Non-Personal Interaction Dimensions

    Wiedmann, K. P., Kassubek, M. & Langner, S., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 423 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  17. 2014
  18. E-pub ahead of print

    Drivers and outcomes of brand heritage: Consumers' perception of heritage brands in the automotive industry

    Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wuestefeld, T., 8 Dec 2014, (E-pub ahead of print) In: Journal of Marketing Theory and Practice. 19, 2, p. 205-220 16 p.

    Research output: Contribution to journal › Article › Research › peer review

  19. Published

    Corporate Identity and Corporate Identity Management: a Comparison of International Approaches

    Wiedmann, K. P., Balmer, J. M. T., Holland, R., Money, K. & Powell, S., 13 Oct 2014, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 227 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  20. Published

    Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach

    Wiedmann, K. P., 13 Oct 2014, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 35 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  21. Published

    Customer value perception: Cross-generational preferences for wine

    Wiedmann, K. P., Behrens, S., Klarmann, C. & Hennigs, N., 1 Jul 2014, In: British food journal. 116, 7, p. 1128-1142 15 p.

    Research output: Contribution to journal › Article › Research › peer review

  22. Published

    Tasting green: An experimental design for investigating consumer perception of organic wine

    Wiedmann, K. P., Hennigs, N., Behrens, S. H. & Klarmann, C., 25 Feb 2014, In: British food journal. 116, 2, p. 197-211 15 p.

    Research output: Contribution to journal › Article › Research › peer review

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