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Institute of Marketing und Management

Organisational unit: Institute

Type of address: Visitor address.
Königsworther Platz 1
30167
Hannover
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101 - 120 out of 163Page size: 20

Publications

  1. 2016
  2. Published

    How important is secondary school duration for postsecondary education decisions? Evidence from a natural experiment

    Meyer, T. & Thomsen, S. L., 2016, In: Journal of Human Capital. 10, 1, p. 67-108 42 p.

    Research output: Contribution to journal › Article › Research › peer review

  3. Published

    Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection

    Langner, S., Schmidt, S., Wiedmann, K. P., Haase, J. & Fritz, S., 2016, Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 327 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  4. Published

    Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches

    Wiedmann, K. P. & Langner, S., 2016, Tourism on the Verge. Springer Nature, p. 61-77 17 p. (Tourism on the Verge; vol. Part F1059).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  5. Published

    The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage

    Wiedmann, K. P., Hennigs, N., Haase, J. & König, J. C., 2016, In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 26, 2, p. 198-215 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  6. 2015
  7. Published

    Do as you would be done by: The importance of animal welfare in the global beauty care industry

    Hennigs, N., Karampournioti, E. & Wiedmann, K. P., 31 Dec 2015, Green Fashion. p. 109-125 17 p. (Environmental Footprints and Eco-Design of Products and Processes).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  8. Published

    Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.

    Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennings, N., Klarmann, C., Chan, P., Halliburton, C., Tsuchiya, J., Koyama, T., Skorobogatykh, I. I., Weitz, B., Oh, H., Ewing, M., Newton, J., Lee, Y., Fei, L. & Chen, C. R., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 295-304 10 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  9. Published

    Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption

    Hennigs, N., Klarmann, C., Behrens, S. & Wiedmann, K. P., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 294 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  10. Published

    What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach

    Seegebarth, B., Peyer, M., Buerke, A., Balderjahn, I., Kirchgeorg, M. & Wiedmann, K. P., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 282 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  11. Published

    What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior

    Wiedmann, K. P., Behrens, S., Hennigs, N. & Klarmann, C., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 551 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  12. Published

    The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Gross, P. & Wiedmann, K. P., 8 Oct 2015, In: Psychology and Marketing. 32, 11, p. 1079-1097 19 p.

    Research output: Contribution to journal › Article › Research › peer review

  13. Published

    The complexity of value in the luxury industry: From consumers’ individual value perception to luxury consumption

    Hennigs, N., Wiedmann, K. P., Klarmann, C. & Behrens, S., 6 Oct 2015, In: International Journal of Retail and Distribution Management. 43, 10-11, p. 922-939 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  14. Published

    To manipulate, or not to manipulate: The naïve beliefs of the simple application of Persuasion techniques

    Langner, S., Schmidt, S., Fritz, S., Hennigs, N. & Wiedmann, K. P., 6 Oct 2015, Consumer Psychology in a Social Media World. Taylor and Francis Inc., p. 187-201 15 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  15. Published

    The Luxury of Sustainability: Examining Value-Based Drivers of Fair Trade Consumption

    Schmidt, S., Hennigs, N., Behrens, S. & Karampournioti, E., 19 Aug 2015, Environmental Footprints and Eco-Design of Products and Processes. p. 121-136 16 p. (Environmental Footprints and Eco-Design of Products and Processes).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  16. Published

    Governmental management by trust communication: German organizational rhetoric in the 2008 financial crisis

    Wiedmann, K. P. & König, J. C., 9 Feb 2015, In: On the Horizon. 23, 1, p. 33-45 13 p.

    Research output: Contribution to journal › Article › Research › peer review

  17. Published

    The future of brand and brand management-Some provocative propositions from a more methodological perspective

    Wiedmann, K. P., 2 Jan 2015, In: Journal of Brand Management. 21, 9, p. 743-757 15 p.

    Research output: Contribution to journal › Commentary in journal › Research › peer review

  18. Published

    Growing brands through sponsorship: An empirical investigation of brand image transfer in a sponsorship alliance

    Gross, P. & Wiedmann, K. P. (Editor), 1 Jan 2015, Springer Science + Business Media. 349 p.

    Research output: Book/Report › Monograph › Research › peer review

  19. Published

    Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol

    Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K., Rosendahl, J., Zucchella, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S., Hennigs, N. & Kenyon, A., 1 Jan 2015, Research Methods: Concepts, Methodologies, Tools, and Applications. p. 719-757 39 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  20. Published

    Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online Pharmacies

    Wiedmann, K. P., Hennigs, N., Pankalla, L., Reeh, M. O. & Kassubek, M., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 61 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  21. Published

    Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and First Empirical Results

    Wiedmann, K. P., Hennigs, N., Siebels, A. & Bachmann, F., 2015, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 311 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  22. Published

    Technology Management of Natural Gas Vehicles: Exploring Customers’ Perceived Risk Factors

    Wiedmann, K. P., Kassubek, M., Hennigs, N. & Pankalla, L., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 451 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

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