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Institute of Marketing und Management

Organisational unit: Institute

Type of address: Visitor address.
Königsworther Platz 1
30167
Hannover
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81 - 100 out of 163Page size: 20

Publications

  1. 2017
  2. Published

    Who Is Your True G.O.A.T? Analyzing the Cause-Effect Relations of Sport Rivalry on the Emotional Appeal Toward a Sport Athlete: An Abstract

    Schmidt, S., Langner, S. & Limbach, M., 6 Dec 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 527-528 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  3. Published

    Will Storytelling Be Able to Let the Old Dream of Marketing for a Better World Come True? Developing a Conceptual Framework of a Transformative Storytelling Approach” and Sketching an Agenda for Joint Research Efforts: An Abstract

    Wiedmann, K. P. & Karampournioti, E., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 399-400 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  4. Published

    Virtualisierung von Messen

    Wiedmann, K. & Martin, K., 16 Nov 2017, Handbuch Messemanagement: Planung, Durchführung und Kontrolle von Messen, Kongressen und Events. Kirchgeorg, M., Dornscheidt, W. M. & Stoeck, N. (eds.). Vol. 2. p. 439-452

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research

  5. Published

    The Reputation Community

    Berens, G. & Wiedmann, K. P., 13 Nov 2017, In: Corporate Reputation Review. 20, p. 159-160 2 p.

    Research output: Contribution to journal › Editorial in journal › Research › peer review

  6. Published

    Future Research Directions Based on a Critical Assessment of Reputation Management in Practice: A German Perspective

    Wiedmann, K. P., 3 Oct 2017, In: Corporate Reputation Review. 20, p. 217-223 7 p.

    Research output: Contribution to journal › Article › Research › peer review

  7. Published

    Sustainability excellence and brand experience in the cruise industry: A cross-cultural comparison

    Hennigs, N., Schmidt, S., Karampournioti, E., Wiedmann, K. & Labenz, F., 14 Sept 2017, In: Luxury Research Journal. 1, 3, p. 240-259 20 p.

    Research output: Contribution to journal › Article › Research

  8. Published

    The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

    Wiedmann, K. P., Labenz, F., Haase, J. & Hennigs, N., 11 Sept 2017, In: Journal of Brand Management. 25, 2, p. 101-118 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  9. Published

    Measuring brand performance in the cruise industry: Brand experiences and sustainability orientation as basis for value creation

    Hennigs, N., Schmidt, S., Wiedmann, K. P., Karampournioti, E. & Labenz, F., 28 Jul 2017, In: International Journal of Services, Technology and Management. 23, 3, p. 189-203 15 p.

    Research output: Contribution to journal › Article › Research › peer review

  10. Published

    The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

    Schmidt, S., Langner, S., Hennigs, N., Wiedmann, K. P., Karampournioti, E. & Lischka, G., 18 May 2017, In: Cogent Psychology. 4, 1, 1329191.

    Research output: Contribution to journal › Article › Research › peer review

  11. Published

    Anything Worth Doing: The Ambiguity of Values in Sustainable Luxury

    Hennigs, N., Karampournioti, E. & Wiedmann, K. P., 25 Feb 2017, Sustainable Management of Luxury. Springer Singapore, Vol. 1. p. 449-466 18 p. (Environmental Footprints and Eco-Design of Products and Processes).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  12. Published

    Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment)

    Wiedmann, K. P., Schmidt, S., Langner, S., Reiter, P., Albertsen, L. & Karampournioti, E., 7 Jan 2017, Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 285 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  13. Published

    Abstract: Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages

    Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E. & Albertsen, L., 7 Jan 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1229 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  14. Published

    Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke Bottles

    Langner, S., Schmidt, S., Hennigs, N., Karampournioti, E. & Albertsen, L., 7 Jan 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 629 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  15. Published

    Abstract: With Joyful Flow—The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment

    Schmidt, S., Langner, S., Hennigs, N., Albertsen, L., Karampournioti, E. & Rothensee, M., 7 Jan 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1465 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  16. Published

    Applied Neuroeconomics: Science Meets Business Practice—Profound Insights or Witchcraft? (Abstract)

    Wiedmann, K. P., Lischka, G. & Schiessl, M., 7 Jan 2017, Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 227 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  17. Published

    Die steigende Nachfrage nach Luxusmarken: Ein globales Phänomen mit lokalen Besonderheiten

    Wiedmann, K. & Hennigs, N., 2017, Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. Thieme, W. M. (ed.). Vol. 1. p. 163-176 14 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research

  18. Published

    Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?

    Wiedmann, K. P., Seegebarth, B., Hennigs, N., Pankalla, L. & Kassubek, M., 2017, The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature, p. 418-419 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  19. Published

    Konsumentenseitige Akzeptanz von Lebensmittelzusatzstoffen: Identifikation von Akzeptanztreibern im Kontext der Gewinnung von Lebensmittelzusatzstoffen aus Nebenströmen der Lebensmittelverarbeitung

    Walten, L. L. & Wiedmann, K., 2017

    Research output: Book/Report › Monograph › Research

  20. 2016
  21. Published

    The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being

    Seegebarth, B., Peyer, M., Balderjahn, I. & Wiedmann, K. P., 4 Apr 2016, In: Journal of consumer affairs. 50, 1, p. 68-99 32 p.

    Research output: Contribution to journal › Article › Research › peer review

  22. Published

    Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events

    Schmidt, S., Langner, S., Hennigs, N., Limbach, M., Rothensee, M. & Wiedmann, K. P., 11 Mar 2016, Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 501-502 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

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