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Institute of Marketing und Management

Organisational unit: Institute

Type of address: Visitor address.
Königsworther Platz 1
30167
Hannover
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81 - 100 out of 157Page size: 20

Publications

  1. 2017
  2. Published

    Sustainability excellence and brand experience in the cruise industry: A cross-cultural comparison

    Hennigs, N., Schmidt, S., Karampournioti, E., Wiedmann, K. & Labenz, F., 14 Sept 2017, In: Luxury Research Journal. 1, 3, p. 240-259 20 p.

    Research output: Contribution to journal › Article › Research

  3. Published

    The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

    Wiedmann, K. P., Labenz, F., Haase, J. & Hennigs, N., 11 Sept 2017, In: Journal of Brand Management. 25, 2, p. 101-118 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  4. Published

    Measuring brand performance in the cruise industry: Brand experiences and sustainability orientation as basis for value creation

    Hennigs, N., Schmidt, S., Wiedmann, K. P., Karampournioti, E. & Labenz, F., 28 Jul 2017, In: International Journal of Services, Technology and Management. 23, 3, p. 189-203 15 p.

    Research output: Contribution to journal › Article › Research › peer review

  5. Published

    The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

    Schmidt, S., Langner, S., Hennigs, N., Wiedmann, K. P., Karampournioti, E. & Lischka, G., 18 May 2017, In: Cogent Psychology. 4, 1, 1329191.

    Research output: Contribution to journal › Article › Research › peer review

  6. Published

    Anything Worth Doing: The Ambiguity of Values in Sustainable Luxury

    Hennigs, N., Karampournioti, E. & Wiedmann, K. P., 25 Feb 2017, Sustainable Management of Luxury. Springer Singapore, Vol. 1. p. 449-466 18 p. (Environmental Footprints and Eco-Design of Products and Processes).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  7. Published

    Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment)

    Wiedmann, K. P., Schmidt, S., Langner, S., Reiter, P., Albertsen, L. & Karampournioti, E., 7 Jan 2017, Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 285 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  8. Published

    Abstract: Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages

    Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E. & Albertsen, L., 7 Jan 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1229 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  9. Published

    Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke Bottles

    Langner, S., Schmidt, S., Hennigs, N., Karampournioti, E. & Albertsen, L., 7 Jan 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 629 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  10. Published

    Abstract: With Joyful Flow—The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment

    Schmidt, S., Langner, S., Hennigs, N., Albertsen, L., Karampournioti, E. & Rothensee, M., 7 Jan 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1465 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  11. Published

    Applied Neuroeconomics: Science Meets Business Practice—Profound Insights or Witchcraft? (Abstract)

    Wiedmann, K. P., Lischka, G. & Schiessl, M., 7 Jan 2017, Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 227 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  12. Published

    Die steigende Nachfrage nach Luxusmarken: Ein globales Phänomen mit lokalen Besonderheiten

    Wiedmann, K. & Hennigs, N., 2017, Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. Thieme, W. M. (ed.). Vol. 1. p. 163-176 14 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research

  13. Published

    Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?

    Wiedmann, K. P., Seegebarth, B., Hennigs, N., Pankalla, L. & Kassubek, M., 2017, The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature, p. 418-419 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  14. Published

    Konsumentenseitige Akzeptanz von Lebensmittelzusatzstoffen: Identifikation von Akzeptanztreibern im Kontext der Gewinnung von Lebensmittelzusatzstoffen aus Nebenströmen der Lebensmittelverarbeitung

    Walten, L. L. & Wiedmann, K., 2017

    Research output: Book/Report › Monograph › Research

  15. 2016
  16. Published

    The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being

    Seegebarth, B., Peyer, M., Balderjahn, I. & Wiedmann, K. P., 4 Apr 2016, In: Journal of consumer affairs. 50, 1, p. 68-99 32 p.

    Research output: Contribution to journal › Article › Research › peer review

  17. Published

    Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events

    Schmidt, S., Langner, S., Hennigs, N., Limbach, M., Rothensee, M. & Wiedmann, K. P., 11 Mar 2016, Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 501-502 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  18. Published

    Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection

    Langner, S., Schmidt, S., Wiedmann, K. P., Haase, J. & Fritz, S., 2016, Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 327 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  19. Published

    Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches

    Wiedmann, K. P. & Langner, S., 2016, Tourism on the Verge. Springer Nature, p. 61-77 17 p. (Tourism on the Verge; vol. Part F1059).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  20. Published

    The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage

    Wiedmann, K. P., Hennigs, N., Haase, J. & König, J. C., 2016, In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 26, 2, p. 198-215 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  21. 2015
  22. Published

    Do as you would be done by: The importance of animal welfare in the global beauty care industry

    Hennigs, N., Karampournioti, E. & Wiedmann, K. P., 31 Dec 2015, Green Fashion. p. 109-125 17 p. (Environmental Footprints and Eco-Design of Products and Processes).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  23. Published

    Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.

    Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennings, N., Klarmann, C., Chan, P., Halliburton, C., Tsuchiya, J., Koyama, T., Skorobogatykh, I. I., Weitz, B., Oh, H., Ewing, M., Newton, J., Lee, Y., Fei, L. & Chen, C. R., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 295-304 10 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

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