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Institute of Marketing und Management

Organisational unit: Institute

Type of address: Visitor address.
Königsworther Platz 1
30167
Hannover
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61 - 80 out of 163Page size: 20

Publications

  1. 2018
  2. Published

    Virtual Car Information in Real Spaces Right in Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract

    Beese, G. A., Schmidt, S. & Wiedmann, K. P., 28 Nov 2018, Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 171 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  3. Published

    What Kind of Product Do I Expect from this Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract

    Wiedmann, K. P. & Bettels, J., 28 Nov 2018, Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 255 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  4. Published

    Effects of consumer sensory perception on brand performance

    Haase, J., Wiedmann, K. & Labenz, F., 13 Nov 2018, In: Journal of Consumer Marketing. 35, 6, p. 565-576 12 p.

    Research output: Contribution to journal › Article › Research › peer review

  5. Published

    The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing

    Haase, J. & Wiedmann, K. P., 8 Oct 2018, In: Psychology and Marketing. 35, 10, p. 727-739 13 p.

    Research output: Contribution to journal › Article › Research › peer review

  6. Published

    The many faces of sustainability-conscious consumers: A category-independent typology

    Balderjahn, I., Peyer, M., Seegebarth, B., Wiedmann, K. & Weber, A., Oct 2018, In: Journal of business research. 91, p. 83-93 11 p.

    Research output: Contribution to journal › Article › Research › peer review

  7. Published

    Neurobasiertes Eventmarketing als Basis einer erlebnisorientierten Markenkonzeption: Einige ausgewählte Thesen als Diskussionsinput

    Wiedmann, K., 17 Aug 2018, Events und Marke. Zanger, C. (ed.). Vol. 1. p. 3-43 (Markenkommunikation und Beziehungsmarketing).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research

  8. Published

    How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing

    Haase, J., Wiedmann, K. P., Bettels, J. & Labenz, F., 7 Aug 2018, In: British food journal. 120, 8, p. 1792-1806 15 p.

    Research output: Contribution to journal › Article › Research › peer review

  9. Published

    Anticipating the Effects of Communication: A Neuroeconomic Framework for Marketing Purposes

    Schmidt, S., Wiedmann, K., Reiter, P. & Kurlbaum, C., 15 Jul 2018, Handbuch Techniken der Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen. Langner, T., Escher, F.-R. & Bruhn, M. (eds.). Vol. 2. (Springer Reference Wirtschaft).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research

  10. Published

    Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry

    Wiedmann, K., Beese, G., Schmidt, S., Langner, S. & Schiessl, M., 13 Jun 2018, Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. Bruhn, M. & Hadwich, K. (eds.). Vol. 2. p. 541-566 26 p.

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research

  11. Published

    ...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behavior

    König, J. C., Haase, J., Hennigs, N. & Wiedmann, K., 26 Mar 2018, In: Luxury Research Journal. 1, 4

    Research output: Contribution to journal › Article › Research

  12. Published

    When pain is pleasure: Identifying consumer psychopaths

    Karampournioti, E., Hennigs, N. & Wiedmann, K. P., 3 Mar 2018, In: Psychology and Marketing. 35, 4, p. 268-282 15 p.

    Research output: Contribution to journal › Article › Research › peer review

  13. Published

    Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung

    Pelka, A., 27 Feb 2018, 1 ed. Wiesbaden. 201 p. (AutoUni – Schriftenreihe; vol. 112)

    Research output: Book/Report › Monograph › Research › peer review

  14. Published

    Official sports sponsorship fortress vs ambush marketing attack: Investigating the impact on implicit and explicit brand knowledge

    Schmidt, S., Limbach, M., Langner, S., Wiedmann, K. P., Albertsen, L. & Reiter, P., 5 Feb 2018, In: International Journal of Sports Marketing and Sponsorship. 19, 1, p. 91-108 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  15. Published

    Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators

    Labenz, F., Wiedmann, K., Bettels, J. & Haase, J., Jan 2018, In: Journal of International Business Research and Marketing. 3, 2, p. 7-15 9 p.

    Research output: Contribution to journal › Article › Research › peer review

  16. Published

    An Abstract: Feel the Grip and Smell the Freedom: Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand Knowledge

    Langner, S., Schmidt, S., Lischka, G., Karampournioti, E. & Albertsen, L., 2018, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 533 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference abstract › Research › peer review

  17. Published

    Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung

    Pelka, A., 2018, 201 p.

    Research output: Thesis › Doctoral thesis

  18. Published

    Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video Games: An Abstract

    Schmidt, S., Limbach, M., Langner, S. & Reiter, P., 2018, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 593 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  19. 2017
  20. Published

    Idle Speculation or Proficient Prognosis? How to Employ Celebrity Endorsement Models Smartly: An Abstract

    Wiedmann, K. P. & von Mettenheim, W., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 577 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  21. Published

    The Unconscious Affection Factor: Exploring the Dual Facets of Customer-Perceived Value and Their Impact on Brand Attachment: An Abstract

    Langner, S., Schmidt, S., Albertsen, L., Karampournioti, E. & Wiedmann, K. P., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 39 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  22. Published

    Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract

    Wiedmann, K. P., Karampournioti, E., Hennigs, N., Schmidt, S. & Albertsen, L., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 265 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

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