Publications
- 2020
- Published
Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für operative und strategische Managemententscheidungen
Limbach, M., 2020, Hannover. 195 p.Research output: Thesis › Doctoral thesis
- Published
Importance of Culture, Personality and Environmental Awareness in Automotive Purchasing Behavior
Requardt, J., 2020, Hannover. 157 p.Research output: Thesis › Doctoral thesis
- Published
Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude
Haase, J., Wiedmann, K. & Bettels, J., 2020, In: Journal of Marketing Communications. 26, 5, p. 475-487 13 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Understanding Consumers’ Ethical Decision-Making Process: Assessment of Antecedents and Consequences of Consumer’s Explicit and Implicit Perception and Behavior Towards Ethical Consumption
Karampournioti, E., 2020, Hannover. 143 p.Research output: Thesis › Doctoral thesis
- 2019
- Published
The implicit sensory association test (ISAT): A measurement approach for sensory perception
Haase, J. & Wiedmann, K. P., 18 Dec 2019, In: Journal of business research. 109, p. 236-245 10 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge
Limbach, M., Schmidt, S., Wiedmann, K. P., Langner, S. & Schiessl, M., Jul 2019, In: Journal of Global Sport Management. 4, 3, p. 211-235 25 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Discussing Recent Research on Sensory Communication in Marketing: An Abstract
Wiedmann, K. P., Haase, J. & Bettels, J., 2 Apr 2019, Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer Nature, p. 887 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract
Wiedmann, K. P., Haase, J. & Bettels, J., 2 Apr 2019, Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer Nature, p. 15 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
Brand logo symmetry and product design: The spillover effects on consumer inferences
Bettels, J. & Wiedmann, K., Apr 2019, In: Journal of business research. 97, p. 1-9 9 p.Research output: Contribution to journal › Article › Research › peer review
- Published
It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
Wiedmann, K., Haase, J., Bettels, J. & Reuschenbach, C., 25 Feb 2019, In: Journal of Product and Brand Management. 28, 1, p. 15-27 13 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, J., 2019, Hannover. 202 p.Research output: Thesis › Doctoral thesis
- Published
How to create successful customer experiences? an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, F., 2019, Hannover. 208 p.Research output: Thesis › Doctoral thesis
- Published
In the sense of product and communication design: investigating the role of sensory-related design benefits in marketing management
Bettels, J., 2019, Hannover. 179 p.Research output: Thesis › Doctoral thesis
- Published
Strategic Alignment in Change Prozessen
Galicija, M., 2019, 1st ed. ed. Göttingen. 361 p.Research output: Book/Report › Monograph › Research › peer review
- Published
Strategic Alignment in Change Prozessen
Galicija, M., 2019, Hannover. 333 p.Research output: Thesis › Doctoral thesis
- Published
Who Is Your GOAT? Investigating Fans' Affective Dispositions – The Case of MotoGP Motorcycling
Limbach, M., Wiedmann, K., Schmidt, S., Reiter, P., Joekel, D. E. & Langner, S., 2019, Understanding Rivalry and Its Influence on Sports Fans. Havard, C. T. (ed.). p. 156-181 26 p.Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research
- 2018
- Published
Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract
Wiedmann, K. P., Haase, J., Bettels, J. & Labenz, F., 28 Nov 2018, Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 55 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
An Abstract: Consumer’s Acceptance of Food Innovations: Effects on Product Perception and Consumer Behavior
Albertsen, L., Wiedmann, K. P., Karampournioti, E. & Langner, S., 28 Nov 2018, Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 505 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
An Abstract: The Value of Sustainability: A Three-Dimensional Approach for Assessing Explicit and Implicit Effects of Brand Sustainability
Karampournioti, E., Wiedmann, K. P., Schmidt, S., Albertsen, L. & Langner, S., 28 Nov 2018, Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 415 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- Published
Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers’ Perception of Utilitarian FoodProducts: An Abstract
Wiedmann, K. P., Bettels, J. & Haase, J., 28 Nov 2018, Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 231 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review