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Institute of Marketing und Management

Organisational unit: Institute

Type of address: Visitor address.
Königsworther Platz 1
30167
Hannover
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21 - 40 out of 163Page size: 20

Publications

  1. 2022
  2. Published

    Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership

    Walsh, G., 3 Feb 2022, In: International marketing review. 39, 1, p. 80-104 25 p.

    Research output: Contribution to journal › Article › Research › peer review

  3. Published

    The role of fashion influencers’ attractiveness: A gender-specific perspective

    Von Mettenheim, W. & Wiedmann, K., 26 Jan 2022, In: Communication Research and Practice. 7, 3, p. 263-290 28 p.

    Research output: Contribution to journal › Article › Research › peer review

  4. Published

    Social Influencers and Healthy Nutrition: The Challenge of Overshadowing Effects and Uninvolved Consumers

    Von Mettenheim, W. & Wiedmann, K., 20 Jan 2022, In: Journal of Food Products Marketing. 27, 8-9, p. 365-383 19 p.

    Research output: Contribution to journal › Article › Research › peer review

  5. Published

    Consumer acceptance of technology-based food innovations: Towards an integrated framework of the consumer acceptance process and effective communication approaches

    Walten, L., 2022, Hannover.

    Research output: Thesis › Doctoral thesis

  6. Published

    Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign

    von Mettenheim, W., 2022, Hannover. 317 p.

    Research output: Thesis › Doctoral thesis

  7. Published

    When Faster Online Delivery Backfires: Examining the Negative Consequences of Split Deliveries

    Brylla, D. & Walsh, G., 2022, In: International Journal of Electronic Commerce. 26, 4, p. 497-525 29 p.

    Research output: Contribution to journal › Article › Research › peer review

  8. 2021
  9. Published

    The services field: A cornucopia filled with potential management topics

    Walsh, G. & Linzmajer, M., Dec 2021, In: European management journal. 39, 6, p. 688-694 7 p.

    Research output: Contribution to journal › Article › Research › peer review

  10. Published

    Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention

    Karampournioti, E. & Wiedmann, K., 9 Nov 2021, In: Internet research. 32, 7, p. 228-259 32 p.

    Research output: Contribution to journal › Article › Research › peer review

  11. Published

    The complex triad of congruence issues in influencer marketing

    von Mettenheim, W. & Wiedmann, K. P., Sept 2021, In: Journal of consumer behaviour. 20, 5, p. 1277-1296 20 p.

    Research output: Contribution to journal › Article › Research › peer review

  12. Published

    Attractiveness, trustworthiness and expertise: social influencers’ winning formula?

    Wiedmann, K. P. & von Mettenheim, W., 21 May 2021, In: Journal of Product and Brand Management. 30, 5, p. 707-725 19 p.

    Research output: Contribution to journal › Article › Research › peer review

  13. 2020
  14. Published

    Does personality congruence explain luxury brand attachment? The results of an international research study

    Donvito, R., Aiello, G., Grazzini, L., Godey, B., Pederzoli, D., Wiedmann, K. P., Halliburton, C., Chan, P., Tsuchiya, J., Skorobogatykh, I. I., Oh, H., Singh, R., Ewing, M., Lee, Y., Fei, L., Chen, C. R. & Siu, N. Y. M., Nov 2020, In: Journal of business research. 120, p. 462-472 11 p.

    Research output: Contribution to journal › Article › Research › peer review

  15. Published

    An Adaptation of the Source Credibility Model on Social Influencers: An Abstract

    Wiedmann, K. & von Mettenheim, W., 18 Sept 2020, Dev Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC). Cham: Springer Nature, p. 241-242 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  16. Published

    The impact of innovation-related perception on consumer acceptance of food innovations: Development of an integrated framework of the consumer acceptance process

    Albertsen, L., Wiedmann, K. P. & Schmidt, S., Sept 2020, In: Food quality and preference. 84, 103958.

    Research output: Contribution to journal › Article › Research › peer review

  17. Published

    Becoming the King’s Men: the Semiotic Molecule of Luxury Brand Heritage

    König, J. C., Wiedmann, K., Haase, J., Labenz, F. & Hennigs, N., 17 Jun 2020, In: Journal of Textile Science and Fashion Technology. 5, 5

    Research output: Contribution to journal › Article › Research

  18. Published

    Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract

    Wiedmann, K., Albertsen, L. & Karampournioti, E., 16 Jun 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 505 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  19. Published

    Me, Myself and my Smartphone: Antecedents of Smartphone Attachment: An Abstract

    Sohn, S., Karampournioti, E., Wiedmann, K. & Fritz, W., 16 Jun 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 173-174 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  20. Published

    Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract

    Nowlin, E. L., Germelmann, C. C., Karimi, S., Chaker, N. N., Houghton, D. M., Walker, D. & Wiedmann, K., 16 Jun 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. ham: Springer Nature, p. 33-34 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  21. Published

    The Effectiveness of Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team Sponsorship on Implicit and Explicit Brand Associations: An Abstract

    Limbach, M., Schmidt, S., Reiter, P. & Langner, S., 16 Jun 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 407-408 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  22. Published

    The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract

    Wiedmann, K. P. & von Mettenheim, W., 16 Jun 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer Nature, p. 359-360 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  23. Published

    Shaping consumer perception: effects of vertical and horizontal packaging alignment

    Bettels, J., Haase, J. & Wiedmann, K. P., 23 Mar 2020, In: Journal of Consumer Marketing. 37, 4, p. 423-431 9 p.

    Research output: Contribution to journal › Article › Research › peer review

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