Publications
- 2024
- Published
The Relevance of Demographic Similarity and Factuality in Social Influencer Communication Culture: A Comparison Between Hedonic and Utilitarian Conditions
von Mettenheim, W. & Wiedmann, K. P., Nov 2024, In: American Business Review. 27, 2, p. 439-458 20 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Asset sharing in healthcare sectors: part two - an examination of unintended patient outcomes
Rothert-Schnell, C., Böddeker, S. & Walsh, G., 2 Sept 2024, In: British Journal of Health Care Management. 30, 9Research output: Contribution to journal › Article › Research › peer review
- Published
Investigating the existence of ethnic bias in professional services
Walsh, G., Sept 2024, In: Journal of business research. 182, 14 p., 114785.Research output: Contribution to journal › Article › Research › peer review
- Published
Asset sharing in the healthcare sector: part one—impact on perceptions of service quality and intention to use the service again
Rothert-Schnell, C., Böddeker, S. & Walsh, G., 2 Jun 2024, In: British Journal of Health Care Management. 30, 6Research output: Contribution to journal › Article › Research › peer review
- Published
Aristotle meets online endorsers: implications of ancient philosophy for modern marketing communications
von Mettenheim, W. & Wiedmann, K., 26 May 2024, In: Atlantic Journal of Communication. 32, 3, p. 364-386 23 p.Research output: Contribution to journal › Article › Research › peer review
- 2023
- Published
Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions: An Abstract
Karampournioti, E., Walten, L., Wiedmann, K. P., Schmidt, S. & Asseburg, J., 14 Mar 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 265-266 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- Published
Hate Speech and Bad Language: The Ugly Face of Social Influencers and Its Impact on Brands
von Mettenheim, W. & Wiedmann, K. P., 14 Mar 2023, Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Proceedings of the 2022 AMS Annual Conference. Cham: Springer Nature, p. 291-292 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Conference abstract › Research › peer review
- Published
Special Session: Marketing Research Automation and Robotization (M-RAR): A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? An Abstract
Schmidt, S., Karampournioti, E., Wiedmann, K. P. & Buckler, F., 14 Mar 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 347-348 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- Published
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, M., Walsh, G., Dose, D. B. & Christ-Brendemühl, S., Feb 2023, In: European management journal. 41, 1, p. 34-46 13 p.Research output: Contribution to journal › Article › Research › peer review
- Published
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, L. & Wiedmann, K., 2023, In: Journal of Marketing Communications. 29, 7, p. 637-653 17 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Taking Advantage of Algorithmic Preference to Reduce Product Returns in E-Commerce
Walsh, G. & Schaarschmidt, M., 2023, International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies". Association for Information Systems, (International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies").Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
- 2022
- Published
Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures
Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L. M., Dec 2022, In: Psychology and Marketing. 39, 12, p. 2361-2383 23 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Brand hate, rage, anger & co. Exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, J., Wiedmann, K. & Labenz, F., Nov 2022, In: Journal of business research. 152, p. 1-16 16 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Affordable innovation rejection attitudes: Conceptualisation, scale, development, and validation
Schaarschmidt, M., Walsh, G., Hietschold, N. & Segelitz-Karsten, A., 1 Aug 2022, In: International Journal of Innovation Management. 26, 6, 2250046.Research output: Contribution to journal › Article › Research › peer review
- Published
The sources of the many faces of consumer smartphone attachment: A value-in-use perspective
Sohn, S., Karampournioti, E., Wiedmann, K. & Fritz, W., Jul 2022, In: International Journal of Consumer Studies. 46, 4, p. 1399-1412 14 p.Research output: Contribution to journal › Article › Research › peer review
- Published
Why Brands Should Use Female Influencers to Endorse Male Fashion: An Abstract
von Mettenheim, W. & Wiedmann, K., 30 Jun 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 113-114 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- Published
Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention: An Abstract
Wiedmann, K. & Walten, L., 5 Apr 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 401-402 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- Published
Finding the Right Price: Exploring an Implicit Price Meter
Schmidt, S., Langner, S. & Schiessl, M., 5 Apr 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 297-309 13 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- Published
The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing: An Abstract
von Mettenheim, W. & Wiedmann, K., 5 Apr 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 215-216 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
- Published
Guest editorial: a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, G. & Wiedmann, K., 25 Mar 2022, In: Journal of Product and Brand Management. 31, 3, p. 341-350 10 p.Research output: Contribution to journal › Editorial in journal › Research › peer review