Details
| Originalsprache | Englisch |
|---|---|
| Titel des Sammelwerks | Luxury Marketing |
| Untertitel | A Challenge for Theory and Practice |
| Seiten | 396-416 |
| Seitenumfang | 21 |
| ISBN (elektronisch) | 9783834943996 |
| Publikationsstatus | Veröffentlicht - 10 Nov. 2012 |
Abstract
Due to the ever-growing internationalisation of traditional eating habits - including menus with more courses combined with premium drinks - wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].
ASJC Scopus Sachgebiete
- Betriebswirtschaft, Management und Rechnungswesen (insg.)
- Allgemeine Unternehmensführung und Buchhaltung
- Volkswirtschaftslehre, Ökonometrie und Finanzen (insg.)
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Luxury Marketing: A Challenge for Theory and Practice. 2012. S. 396-416.
Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review
}
TY - CHAP
T1 - Wine as luxury experience
T2 - A taxonomy of consumers based on best-worst scaling
AU - Behrens, Stefan
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
PY - 2012/11/10
Y1 - 2012/11/10
N2 - Due to the ever-growing internationalisation of traditional eating habits - including menus with more courses combined with premium drinks - wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].
AB - Due to the ever-growing internationalisation of traditional eating habits - including menus with more courses combined with premium drinks - wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].
UR - http://www.scopus.com/inward/record.url?scp=85027341139&partnerID=8YFLogxK
U2 - 10.1007/978-3-8349-4399-6_22
DO - 10.1007/978-3-8349-4399-6_22
M3 - Contribution to book/anthology
AN - SCOPUS:85027341139
SN - 9783834943989
SP - 396
EP - 416
BT - Luxury Marketing
ER -