TY - JOUR

T1 - What determines the differentiation in the e-commerce adoption by consumers

T2 - evidence from Russia

AU - Lola, Inna

AU - Bakeev, Murat

N1 - Funding Information: The article is based on the study funded by the Basic Research Program of the HSE University. Publisher Copyright: © 2021, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.

PY - 2023/6

Y1 - 2023/6

N2 - The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The empirical base of the study is open regional data collected by statistical agencies and authorized government agencies, which were studied using panel regression methods. The aim of the work is to find out what factors are primarily responsible for the interregional spread in the level of online channel use in consumer retail purchases. The study focuses on regional drivers and barriers for the spread of e-commerce. The results show that shares of users of stationary computers and smartphones, as well as gross regional product per capita are the main positive factors, and lack of trust in e-commerce channels is the main obstacle, whereas Internet infrastructure, age structure, educational level, urbanization, aggregated regional preferences for personal purchases and physical availability of retail trade outlets were found to be irrelevant.

AB - The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The empirical base of the study is open regional data collected by statistical agencies and authorized government agencies, which were studied using panel regression methods. The aim of the work is to find out what factors are primarily responsible for the interregional spread in the level of online channel use in consumer retail purchases. The study focuses on regional drivers and barriers for the spread of e-commerce. The results show that shares of users of stationary computers and smartphones, as well as gross regional product per capita are the main positive factors, and lack of trust in e-commerce channels is the main obstacle, whereas Internet infrastructure, age structure, educational level, urbanization, aggregated regional preferences for personal purchases and physical availability of retail trade outlets were found to be irrelevant.

KW - e-commerce

KW - Income

KW - Internet

KW - Russia

KW - Trust

UR - http://www.scopus.com/inward/record.url?scp=85113303989&partnerID=8YFLogxK

U2 - 10.1007/s10660-021-09507-7

DO - 10.1007/s10660-021-09507-7

M3 - Article

AN - SCOPUS:85113303989

VL - 23

SP - 1143

EP - 1159

JO - Electronic commerce research

JF - Electronic commerce research

SN - 1389-5753

IS - 2

ER -