Walk the Talk? Investigating the Performative Effect of Corporate Sustainability Communication

Publikation: Beitrag in FachzeitschriftKonferenzaufsatz in FachzeitschriftForschungPeer-Review

Autoren

  • Manuel Reppmann
  • Frederik Maibaum
  • Laura Marie Edinger-Schons
  • Johann Nils Foege

Externe Organisationen

  • Universität Hamburg
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Details

OriginalspracheEnglisch
FachzeitschriftAcademy of Management Annual Meeting Proceedings
Jahrgang2024
Ausgabenummer1
Frühes Online-Datum9 Juli 2024
PublikationsstatusVeröffentlicht - 1 Aug. 2024
Veranstaltung84th Annual Meeting of the Academy of Management, AOM 2024 - Chicago, USA / Vereinigte Staaten
Dauer: 9 Aug. 202413 Aug. 2024

Abstract

In contrast to the common notion that corporate sustainability communication (i.e., CS talk) primarily serves as a backward-looking description of CS activities, the formative perspective acknowledges its potential to trigger CS-related organizational change (i.e., CS walk). Based on this view, we develop and empirically test a nuanced theoretical framework suggesting that, although CS talk can evoke future CS walk, too much talk can have an adverse effect, inhibiting companies from walking their talk. Furthermore, we argue and show that the performative effect of CS talk gradually unfolds within companies, initiating symbolic CS walk before evolving into substantive CS walk.

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Zitieren

Walk the Talk? Investigating the Performative Effect of Corporate Sustainability Communication. / Reppmann, Manuel; Maibaum, Frederik; Edinger-Schons, Laura Marie et al.
in: Academy of Management Annual Meeting Proceedings, Jahrgang 2024, Nr. 1, 01.08.2024.

Publikation: Beitrag in FachzeitschriftKonferenzaufsatz in FachzeitschriftForschungPeer-Review

Reppmann, M, Maibaum, F, Edinger-Schons, LM & Foege, JN 2024, 'Walk the Talk? Investigating the Performative Effect of Corporate Sustainability Communication', Academy of Management Annual Meeting Proceedings, Jg. 2024, Nr. 1. https://doi.org/10.5465/AMPROC.2024.319bp
Reppmann, M., Maibaum, F., Edinger-Schons, L. M., & Foege, J. N. (2024). Walk the Talk? Investigating the Performative Effect of Corporate Sustainability Communication. Academy of Management Annual Meeting Proceedings, 2024(1). https://doi.org/10.5465/AMPROC.2024.319bp
Reppmann M, Maibaum F, Edinger-Schons LM, Foege JN. Walk the Talk? Investigating the Performative Effect of Corporate Sustainability Communication. Academy of Management Annual Meeting Proceedings. 2024 Aug 1;2024(1). Epub 2024 Jul 9. doi: 10.5465/AMPROC.2024.319bp
Reppmann, Manuel ; Maibaum, Frederik ; Edinger-Schons, Laura Marie et al. / Walk the Talk? Investigating the Performative Effect of Corporate Sustainability Communication. in: Academy of Management Annual Meeting Proceedings. 2024 ; Jahrgang 2024, Nr. 1.
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AU - Reppmann, Manuel

AU - Maibaum, Frederik

AU - Edinger-Schons, Laura Marie

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AB - In contrast to the common notion that corporate sustainability communication (i.e., CS talk) primarily serves as a backward-looking description of CS activities, the formative perspective acknowledges its potential to trigger CS-related organizational change (i.e., CS walk). Based on this view, we develop and empirically test a nuanced theoretical framework suggesting that, although CS talk can evoke future CS walk, too much talk can have an adverse effect, inhibiting companies from walking their talk. Furthermore, we argue and show that the performative effect of CS talk gradually unfolds within companies, initiating symbolic CS walk before evolving into substantive CS walk.

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