Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review

Autoren

  • Stéphane Ganassali
  • Jean Moscarola
  • Anne Sophie Mestrallet
  • Renate Buber
  • Pirjo Laaksonen
  • Katarina Hellén
  • Klaus Grunert
  • Jacob Rosendahl
  • Antonella Zucchella
  • Paola Cerchiello
  • Birgit Hagen
  • Klaus Peter Wiedmann
  • Stefan Behrens
  • Nadine Hennigs
  • Alexandra Kenyon

Organisationseinheiten

Externe Organisationen

  • Universite de Savoie
  • Wirtschaftsuniversität Wien
  • University of Vaasa
  • Aarhus University
  • Università degli Studi di Pavia
  • Leeds Beckett University
Forschungs-netzwerk anzeigen

Details

OriginalspracheEnglisch
Titel des SammelwerksResearch Methods
UntertitelConcepts, Methodologies, Tools, and Applications
Seiten719-757
Seitenumfang39
ISBN (elektronisch)9781466674585
PublikationsstatusVeröffentlicht - 1 Jan. 2015

Abstract

After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.

ASJC Scopus Sachgebiete

Zitieren

Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. / Ganassali, Stéphane; Moscarola, Jean; Mestrallet, Anne Sophie et al.
Research Methods: Concepts, Methodologies, Tools, and Applications. 2015. S. 719-757.

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review

Ganassali, S, Moscarola, J, Mestrallet, AS, Buber, R, Laaksonen, P, Hellén, K, Grunert, K, Rosendahl, J, Zucchella, A, Cerchiello, P, Hagen, B, Wiedmann, KP, Behrens, S, Hennigs, N & Kenyon, A 2015, Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. in Research Methods: Concepts, Methodologies, Tools, and Applications. S. 719-757. https://doi.org/10.4018/978-1-4666-7456-1.ch033
Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K., Rosendahl, J., Zucchella, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S., Hennigs, N., & Kenyon, A. (2015). Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. In Research Methods: Concepts, Methodologies, Tools, and Applications (S. 719-757) https://doi.org/10.4018/978-1-4666-7456-1.ch033
Ganassali S, Moscarola J, Mestrallet AS, Buber R, Laaksonen P, Hellén K et al. Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. in Research Methods: Concepts, Methodologies, Tools, and Applications. 2015. S. 719-757 doi: 10.4018/978-1-4666-7456-1.ch033
Ganassali, Stéphane ; Moscarola, Jean ; Mestrallet, Anne Sophie et al. / Verbal and pictorial representations of beverage consumption patterns : The wall of pictures protocol. Research Methods: Concepts, Methodologies, Tools, and Applications. 2015. S. 719-757
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AU - Ganassali, Stéphane

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AU - Mestrallet, Anne Sophie

AU - Buber, Renate

AU - Laaksonen, Pirjo

AU - Hellén, Katarina

AU - Grunert, Klaus

AU - Rosendahl, Jacob

AU - Zucchella, Antonella

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