Details
| Originalsprache | Englisch |
|---|---|
| Erscheinungsort | Hannover |
| Publikationsstatus | Veröffentlicht - 2013 |
Publikationsreihe
| Name | IWI Diskussionsbeiträge |
|---|---|
| Band | # 55 (22. Juli 2013) |
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Towards a multi-criteria decision support framework for customer relationship management system selection. / Zakhariya, Halyna; Kosch, Lubov; Friedrich, Ina et al.
Hannover. 2013. (IWI Diskussionsbeiträge; Band # 55 (22. Juli 2013)).
Hannover. 2013. (IWI Diskussionsbeiträge; Band # 55 (22. Juli 2013)).
Publikation: Sonstige Publikation › Forschung
Zakhariya, H, Kosch, L, Friedrich, I & Breitner, MH 2013, Towards a multi-criteria decision support framework for customer relationship management system selection. Hannover.
Zakhariya, H., Kosch, L., Friedrich, I., & Breitner, M. H. (2013). Towards a multi-criteria decision support framework for customer relationship management system selection.
Zakhariya H, Kosch L, Friedrich I, Breitner MH. Towards a multi-criteria decision support framework for customer relationship management system selection. 2013.
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title = "Towards a multi-criteria decision support framework for customer relationship management system selection",
keywords = "Kundendaten, Beziehungsmarketing, Management-Informationssystem, Multikriterielle Entscheidungsanalyse",
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year = "2013",
language = "English",
series = "IWI Diskussionsbeitr{\"a}ge",
type = "Other",
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Download
TY - GEN
T1 - Towards a multi-criteria decision support framework for customer relationship management system selection
AU - Zakhariya, Halyna
AU - Kosch, Lubov
AU - Friedrich, Ina
AU - Breitner, Michael H
PY - 2013
Y1 - 2013
KW - Kundendaten
KW - Beziehungsmarketing
KW - Management-Informationssystem
KW - Multikriterielle Entscheidungsanalyse
M3 - Other publication
T3 - IWI Diskussionsbeiträge
CY - Hannover
ER -