Details
| Originalsprache | Englisch |
|---|---|
| Titel des Sammelwerks | Creative Food Cycles |
| Untertitel | Book 1 |
| Erscheinungsort | Hannover |
| Seiten | 375-382 |
| Seitenumfang | 8 |
| Publikationsstatus | Veröffentlicht - 2020 |
Abstract
This is underlined by a survey published in the Wall Street Journal, whereas only one in five millennials ever tasted a Big Mac®.(Jargon, 2016) The former flagship burger seems to get less important under ever changing seasonal features and a wider menu then in Taylorist times. The desire for customisability in the food industry can be seen from Coca Cola’s printing names on Coke cans, to ordering your custom cereals at mymuesly.com, or simply personalising your burger at the food delivery service of your choice. This paper tries to follow this trend to an extreme, proposing a computer game-like approach to collaboratively topping up a pizza1 in virtual reality (VR) and preparing it using an augmented reality (AR) guiding mechanism.
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Creative Food Cycles: Book 1. Hannover, 2020. S. 375-382.
Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
}
TY - GEN
T1 - Topping Up Digitally
T2 - Multiplayer Approach to Preparing a Pizza in Mixed Reality
AU - Drude, Jan Philipp
AU - Sardenberg, Victor
PY - 2020
Y1 - 2020
N2 - The preparation of food usually follows a recipe towards a tasty dish. While such a recipe is usually just a guideline for the person cooking a meal for themselves or family, it was sometimes raised to the status of a chemical formula in Taylorist modernism, leading to repeatable dishes branded as trademarks of food franchises. (Preble, 1993) However, taste changes; today’s consumer is more interested in options and customisable orders.This is underlined by a survey published in the Wall Street Journal, whereas only one in five millennials ever tasted a Big Mac®.(Jargon, 2016) The former flagship burger seems to get less important under ever changing seasonal features and a wider menu then in Taylorist times. The desire for customisability in the food industry can be seen from Coca Cola’s printing names on Coke cans, to ordering your custom cereals at mymuesly.com, or simply personalising your burger at the food delivery service of your choice. This paper tries to follow this trend to an extreme, proposing a computer game-like approach to collaboratively topping up a pizza1 in virtual reality (VR) and preparing it using an augmented reality (AR) guiding mechanism.
AB - The preparation of food usually follows a recipe towards a tasty dish. While such a recipe is usually just a guideline for the person cooking a meal for themselves or family, it was sometimes raised to the status of a chemical formula in Taylorist modernism, leading to repeatable dishes branded as trademarks of food franchises. (Preble, 1993) However, taste changes; today’s consumer is more interested in options and customisable orders.This is underlined by a survey published in the Wall Street Journal, whereas only one in five millennials ever tasted a Big Mac®.(Jargon, 2016) The former flagship burger seems to get less important under ever changing seasonal features and a wider menu then in Taylorist times. The desire for customisability in the food industry can be seen from Coca Cola’s printing names on Coke cans, to ordering your custom cereals at mymuesly.com, or simply personalising your burger at the food delivery service of your choice. This paper tries to follow this trend to an extreme, proposing a computer game-like approach to collaboratively topping up a pizza1 in virtual reality (VR) and preparing it using an augmented reality (AR) guiding mechanism.
KW - virtual reality
KW - augmented reality
KW - pizza
KW - food ordering
KW - discrete
U2 - 10.15488/10074
DO - 10.15488/10074
M3 - Conference contribution
SN - 978-3-946296-33-1
SP - 375
EP - 382
BT - Creative Food Cycles
CY - Hannover
ER -