To manipulate, or not to manipulate: The naïve beliefs of the simple application of Persuasion techniques

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review

Autoren

  • Sascha Langner
  • Steffen Schmidt
  • Sebastian Fritz
  • Nadine Hennigs
  • Klaus Peter Wiedmann

Organisationseinheiten

Externe Organisationen

  • University of Reading
  • Academy For Global Business Advancement (AGBA)
Forschungs-netzwerk anzeigen

Details

OriginalspracheEnglisch
Titel des SammelwerksConsumer Psychology in a Social Media World
Herausgeber (Verlag)Taylor and Francis Inc.
Seiten187-201
Seitenumfang15
ISBN (elektronisch)9781317502067
ISBN (Print)9780765646934
PublikationsstatusVeröffentlicht - 6 Okt. 2015

ASJC Scopus Sachgebiete

Zitieren

To manipulate, or not to manipulate: The naïve beliefs of the simple application of Persuasion techniques. / Langner, Sascha; Schmidt, Steffen; Fritz, Sebastian et al.
Consumer Psychology in a Social Media World. Taylor and Francis Inc., 2015. S. 187-201.

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review

Langner, S, Schmidt, S, Fritz, S, Hennigs, N & Wiedmann, KP 2015, To manipulate, or not to manipulate: The naïve beliefs of the simple application of Persuasion techniques. in Consumer Psychology in a Social Media World. Taylor and Francis Inc., S. 187-201. https://doi.org/10.4324/9781315714790
Langner, S., Schmidt, S., Fritz, S., Hennigs, N., & Wiedmann, K. P. (2015). To manipulate, or not to manipulate: The naïve beliefs of the simple application of Persuasion techniques. In Consumer Psychology in a Social Media World (S. 187-201). Taylor and Francis Inc.. https://doi.org/10.4324/9781315714790
Langner S, Schmidt S, Fritz S, Hennigs N, Wiedmann KP. To manipulate, or not to manipulate: The naïve beliefs of the simple application of Persuasion techniques. in Consumer Psychology in a Social Media World. Taylor and Francis Inc. 2015. S. 187-201 doi: 10.4324/9781315714790
Langner, Sascha ; Schmidt, Steffen ; Fritz, Sebastian et al. / To manipulate, or not to manipulate : The naïve beliefs of the simple application of Persuasion techniques. Consumer Psychology in a Social Media World. Taylor and Francis Inc., 2015. S. 187-201
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