Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign

Publikation: Qualifikations-/StudienabschlussarbeitDissertation

Autoren

  • Walter von Mettenheim
Forschungs-netzwerk anzeigen

Details

OriginalspracheEnglisch
Gradverleihende Hochschule
Betreut von
  • Klaus-Peter Wiedmann, Betreuer*in
Datum der Verleihung des Grades8 Feb. 2022
ErscheinungsortHannover
PublikationsstatusVeröffentlicht - 2022

Zitieren

Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign . / von Mettenheim, Walter.
Hannover, 2022. 317 S.

Publikation: Qualifikations-/StudienabschlussarbeitDissertation

von Mettenheim, W. (2022). Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign . [Dissertation, Gottfried Wilhelm Leibniz Universität Hannover]. https://doi.org/10.15488/11883
Download
@phdthesis{2ee11111247744fe9a4d7d23bcfb186d,
title = "Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign ",
author = "{von Mettenheim}, Walter",
note = "Doctoral thesis",
year = "2022",
doi = "10.15488/11883",
language = "English",
school = "Leibniz University Hannover",

}

Download

TY - BOOK

T1 - Success Factors of Social Influencers

T2 - Multiple Dimensions and Contingencies of a Prosperous Campaign

AU - von Mettenheim, Walter

N1 - Doctoral thesis

PY - 2022

Y1 - 2022

U2 - 10.15488/11883

DO - 10.15488/11883

M3 - Doctoral thesis

CY - Hannover

ER -