181 - 200 von 244Seitengröße: 20
  1. 2017
  2. Veröffentlicht

    Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke Bottles

    Langner, S., Schmidt, S., Hennigs, N., Karampournioti, E. & Albertsen, L., 7 Jan. 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, S. 629 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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  3. Veröffentlicht

    Applied Neuroeconomics: Science Meets Business Practice—Profound Insights or Witchcraft? (Abstract)

    Wiedmann, K. P., Lischka, G. & Schiessl, M., 7 Jan. 2017, Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, S. 227 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

  4. Veröffentlicht

    Corporate Social Responsibility and Diversity Management: A Win-Win Situation? Comments from the Case of Germany

    Krause, F., 2017, CSR, Sustainability, Ethics and Governance. Springer Nature, S. 75-91 17 S. (CSR, Sustainability, Ethics and Governance).

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  5. Veröffentlicht

    Critical success factors of carsharing and electric carsharing: Findings from expert interviews in Continental Europe

    Degirmenci, K., Lapin, S. & Breitner, M. H., 2017, in: International Journal of Automotive Technology and Management. 17, 3, S. 294-315 22 S.

    Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

  6. Veröffentlicht

    Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?

    Wiedmann, K. P., Seegebarth, B., Hennigs, N., Pankalla, L. & Kassubek, M., 2017, The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature, S. 418-419 2 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

  7. 2016
  8. Veröffentlicht

    An Empirical Test of the Relational View in the Context of Corporate Venture Capital

    Weber, C., Bauke, B. & Raibulet, V., 5 Okt. 2016, in: Strategic entrepreneurship journal. 10, 3, S. 274-299 26 S.

    Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

  9. Veröffentlicht

    Linear drives in metal forming machines and peripherals-recent developments

    Behrens, B. A., Krimm, R., Reich, D. & Teichrib, S., 5 Apr. 2016, in: Journal of manufacturing processes. 22, S. 192-198 7 S.

    Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

  10. Veröffentlicht

    Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events

    Schmidt, S., Langner, S., Hennigs, N., Limbach, M., Rothensee, M. & Wiedmann, K. P., 11 März 2016, Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, S. 501-502 2 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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  11. Veröffentlicht

    Strategic supply network planning with vendor selection under consideration of risk and demand uncertainty

    Sahling, F. & Kayser, A., 1 März 2016, in: OMEGA-INT J MANAGE S. 59, S. 201-214 14 S.

    Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

  12. Veröffentlicht

    The process of relational rent generation in corporate venture capital investments

    Weber, C., Raibulet, V. & Bauke, B., 29 Jan. 2016, in: International Journal of Entrepreneurial Venturing. 8, 1, S. 62-83 22 S.

    Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

  13. Veröffentlicht

    Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection

    Langner, S., Schmidt, S., Wiedmann, K. P., Haase, J. & Fritz, S., 2016, Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, S. 327 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

  14. 2015
  15. Veröffentlicht

    Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.

    Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennings, N., Klarmann, C., Chan, P., Halliburton, C., Tsuchiya, J., Koyama, T., Skorobogatykh, I. I., Weitz, B., Oh, H., Ewing, M., Newton, J., Lee, Y., Fei, L. & Chen, C. R., 2 Dez. 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, S. 295-304 10 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

  16. Veröffentlicht

    Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption

    Hennigs, N., Klarmann, C., Behrens, S. & Wiedmann, K. P., 2 Dez. 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, S. 294 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

  17. Veröffentlicht

    What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach

    Seegebarth, B., Peyer, M., Buerke, A., Balderjahn, I., Kirchgeorg, M. & Wiedmann, K. P., 2 Dez. 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, S. 282 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

  18. Veröffentlicht

    What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior

    Wiedmann, K. P., Behrens, S., Hennigs, N. & Klarmann, C., 2 Dez. 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, S. 551 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

  19. Veröffentlicht

    Investment under company-level pacts before and during the Great Recession

    Bellmann, L., Gerner, H. D. & Hübler, O., Aug. 2015, in: Economic and industrial democracy. 36, 3, S. 501-522 22 S.

    Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

  20. Veröffentlicht

    Influence of cutting edge geometry on tool wear performance in interrupted hard turning

    Ventura, C. E. H., Köhler, J. & Denkena, B., 23 Juni 2015, in: Journal of manufacturing processes. 19, S. 129-134 6 S.

    Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

  21. Veröffentlicht

    The impact of model risk on capital reserves: a quantitative analysis

    Bertram, P., Sibbertsen, P. & Stahl, G., 15 Mai 2015, in: Journal of risk. 17, 5, S. 67-97 31 S.

    Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

  22. Veröffentlicht

    The future of brand and brand management-Some provocative propositions from a more methodological perspective

    Wiedmann, K. P., 2 Jan. 2015, in: Journal of Brand Management. 21, 9, S. 743-757 15 S.

    Publikation: Beitrag in Fachzeitschrift › Kommentar in Fachzeitschrift › Forschung › Peer-Review

  23. Veröffentlicht

    Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online Pharmacies

    Wiedmann, K. P., Hennigs, N., Pankalla, L., Reeh, M. O. & Kassubek, M., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, S. 61 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

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