The Potential of Using Vision Videos for CrowdRE: Video Comments as a Source of Feedback

Karras, O., Kristo, E. & Klünder, J., 2021, 2021 IEEE 29th International Requirements Engineering Conference Workshops (REW). Yue, T. & Mirakhorli, M. (Hrsg.). IEEE Computer Society, S. 298-305 8 S. (Proceedings of the IEEE International Conference on Requirements Engineering; Band 2021-September).

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User-Driven Innovation with Frugal Characteristics: A Multi-Case Analysis of China’s Innovation-Driven Economy

Kroll, H. & Liefner, I., 2021, Contributions to Management Science. Springer Science and Business Media Deutschland GmbH, S. 95-116 22 S. (Contributions to Management Science).

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Viewing Vision Videos Online: Opportunities for Distributed Stakeholders

Nagel, L., Shi, J. & Busch, M., 2021, 2021 IEEE 29th International Requirements Engineering Conference Workshops (REW). Yue, T. & Mirakhorli, M. (Hrsg.). S. 306-312 7 S. (Proceedings of the IEEE International Conference on Requirements Engineering; Band 2021-September).

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Welcome to the First International Workshop on Requirements Engineering for Explainable Systems (RE4ES)

Brunotte, W., Chazette, L., Klös, V., Knauss, E., Speith, T. & Vogelsang, A., 2021, 2021 IEEE 29th International Requirements Engineering Conference Workshops (REW). Yue, T. & Mirakhorli, M. (Hrsg.). S. 157-158 2 S. (Proceedings of the IEEE International Conference on Requirements Engineering; Band 2021-September).

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An Adaptation of the Source Credibility Model on Social Influencers: An Abstract

Wiedmann, K. & von Mettenheim, W., 18 Sept. 2020, Dev Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC). Cham: Springer Nature, S. 241-242 2 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract

Wiedmann, K., Albertsen, L. & Karampournioti, E., 16 Juni 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, S. 505 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Me, Myself and my Smartphone: Antecedents of Smartphone Attachment: An Abstract

Sohn, S., Karampournioti, E., Wiedmann, K. & Fritz, W., 16 Juni 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, S. 173-174 2 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract

Nowlin, E. L., Germelmann, C. C., Karimi, S., Chaker, N. N., Houghton, D. M., Walker, D. & Wiedmann, K., 16 Juni 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. ham: Springer Nature, S. 33-34 2 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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The Effectiveness of Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team Sponsorship on Implicit and Explicit Brand Associations: An Abstract

Limbach, M., Schmidt, S., Reiter, P. & Langner, S., 16 Juni 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, S. 407-408 2 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract

Wiedmann, K. P. & von Mettenheim, W., 16 Juni 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer Nature, S. 359-360 2 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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