Details
| Originalsprache | Englisch |
|---|---|
| Titel des Sammelwerks | Proceedings of the 45th Annual Hawaii International Conference on System Sciences, HICSS-45 |
| Herausgeber (Verlag) | IEEE Computer Society |
| Seiten | 5132-5141 |
| Seitenumfang | 10 |
| ISBN (Print) | 9780769545257 |
| Publikationsstatus | Veröffentlicht - 2012 |
| Veranstaltung | 2012 45th Hawaii International Conference on System Sciences, HICSS 2012 - Maui, HI, USA / Vereinigte Staaten Dauer: 4 Jan. 2012 → 7 Jan. 2012 |
Publikationsreihe
| Name | Proceedings of the Annual Hawaii International Conference on System Sciences |
|---|---|
| ISSN (Print) | 1530-1605 |
Abstract
The higher education sector encounters increasing number of students with more diverse attributes, expectations, and demands. In times of sinking budgets and severe competition among universities, student relationship management (SRM) has become a key instrument in attracting paying students and retaining a long-lasting relationship, which in turn provides financial benefits and enhances the reputation of the university. In this paper, a structured literature review revealed a lack of requirement analysis for a student relationship management system (SRMS) from the target group perspective. An online survey was conducted with students and alumni from four Ivy League universities. The survey showed that university administration needs to improve their relationship and communication habits with the target groups. Because modern communication channels such as social network, blogs and apps are not yet wide-spread in this context, SRMS need to be further enhanced to include them.
ASJC Scopus Sachgebiete
- Ingenieurwesen (insg.)
- Allgemeiner Maschinenbau
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Proceedings of the 45th Annual Hawaii International Conference on System Sciences, HICSS-45. IEEE Computer Society, 2012. S. 5132-5141 6149514 (Proceedings of the Annual Hawaii International Conference on System Sciences).
Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
}
TY - GEN
T1 - Requirements analysis for a student relationship management system - Results from an empirical study in Ivy League universities
AU - Lechtchinskaia, Lubov
AU - Friedrich, Ina
AU - Breitner, Michael H.
N1 - Copyright: Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2012
Y1 - 2012
N2 - The higher education sector encounters increasing number of students with more diverse attributes, expectations, and demands. In times of sinking budgets and severe competition among universities, student relationship management (SRM) has become a key instrument in attracting paying students and retaining a long-lasting relationship, which in turn provides financial benefits and enhances the reputation of the university. In this paper, a structured literature review revealed a lack of requirement analysis for a student relationship management system (SRMS) from the target group perspective. An online survey was conducted with students and alumni from four Ivy League universities. The survey showed that university administration needs to improve their relationship and communication habits with the target groups. Because modern communication channels such as social network, blogs and apps are not yet wide-spread in this context, SRMS need to be further enhanced to include them.
AB - The higher education sector encounters increasing number of students with more diverse attributes, expectations, and demands. In times of sinking budgets and severe competition among universities, student relationship management (SRM) has become a key instrument in attracting paying students and retaining a long-lasting relationship, which in turn provides financial benefits and enhances the reputation of the university. In this paper, a structured literature review revealed a lack of requirement analysis for a student relationship management system (SRMS) from the target group perspective. An online survey was conducted with students and alumni from four Ivy League universities. The survey showed that university administration needs to improve their relationship and communication habits with the target groups. Because modern communication channels such as social network, blogs and apps are not yet wide-spread in this context, SRMS need to be further enhanced to include them.
UR - http://www.scopus.com/inward/record.url?scp=84857978754&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2012.502
DO - 10.1109/HICSS.2012.502
M3 - Conference contribution
AN - SCOPUS:84857978754
SN - 9780769545257
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 5132
EP - 5141
BT - Proceedings of the 45th Annual Hawaii International Conference on System Sciences, HICSS-45
PB - IEEE Computer Society
T2 - 2012 45th Hawaii International Conference on System Sciences, HICSS 2012
Y2 - 4 January 2012 through 7 January 2012
ER -