Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review

Autoren

  • Klaus Peter Wiedmann
  • Nadine Hennigs

Organisationseinheiten

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Details

OriginalspracheEnglisch
Titel des SammelwerksLuxury Marketing
UntertitelA Challenge for Theory and Practice
Seiten4-17
Seitenumfang14
ISBN (elektronisch)9783834943996
PublikationsstatusVeröffentlicht - 10 Nov. 2012

Abstract

Certainly, luxury might offer a thrilling experience from the perspective of individual researchers, and yes, to a certain extent, we also share this type of motivation for the research topic. However, more serious motives underlie the effort to place luxury and luxury marketing on the research agenda.

ASJC Scopus Sachgebiete

Zitieren

Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction. / Wiedmann, Klaus Peter; Hennigs, Nadine.
Luxury Marketing: A Challenge for Theory and Practice. 2012. S. 4-17.

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review

Wiedmann, KP & Hennigs, N 2012, Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction. in Luxury Marketing: A Challenge for Theory and Practice. S. 4-17. https://doi.org/10.1007/978-3-8349-4399-6_1
Wiedmann, K. P., & Hennigs, N. (2012). Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction. In Luxury Marketing: A Challenge for Theory and Practice (S. 4-17) https://doi.org/10.1007/978-3-8349-4399-6_1
Wiedmann KP, Hennigs N. Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction. in Luxury Marketing: A Challenge for Theory and Practice. 2012. S. 4-17 doi: 10.1007/978-3-8349-4399-6_1
Wiedmann, Klaus Peter ; Hennigs, Nadine. / Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction. Luxury Marketing: A Challenge for Theory and Practice. 2012. S. 4-17
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