Details
| Titel in Übersetzung | Mobile price comparison at the crossroads |
|---|---|
| Originalsprache | Deutsch |
| Seiten (von - bis) | 430-436 |
| Seitenumfang | 7 |
| Fachzeitschrift | Wirtschaftsinformatik |
| Jahrgang | 48 |
| Ausgabenummer | 6 |
| Publikationsstatus | Veröffentlicht - 2006 |
Abstract
The estimate of 13 million smartphones in Germany at the end of 2007 shows the high growth rates, which enable a widespread usage of mobile price comparison services. Different scenarios dependent on crucial success factors are possible in the next 2 to 5 years. Based on a market analysis, a trend analysis, and expert interviews these success factors are analyzed and - partly visionary - scenarios are outlined. On the one side appropriate services, processes, and business plans, esp. revenue models are important. On the other side (potential) users claim an easy usage, an additional value, and a good cost/performance ratio. Users ask for an individual, comprehensive support of their smartphones, e.g. that also online shops offer optimized web pages for smartphones to take over by a single click. Local retail shops can be included with location based services. Easy identification enables a very easy and secure payment. The methodology used is adaptable to other mobile services, both existing and forthcoming.
Schlagwörter
- B2C, Location based services, Mobile commerce, Price comparison services, Smartphones, Wireless internet
ASJC Scopus Sachgebiete
- Informatik (insg.)
- Information systems
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in: Wirtschaftsinformatik, Jahrgang 48, Nr. 6, 2006, S. 430-436.
Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review
}
TY - JOUR
T1 - Mobile Preisvergleichsdienste am Scheideweg
AU - Brüggemann, Tobias
AU - Breitner, Michael H.
N1 - Copyright: Copyright 2011 Elsevier B.V., All rights reserved.
PY - 2006
Y1 - 2006
N2 - The estimate of 13 million smartphones in Germany at the end of 2007 shows the high growth rates, which enable a widespread usage of mobile price comparison services. Different scenarios dependent on crucial success factors are possible in the next 2 to 5 years. Based on a market analysis, a trend analysis, and expert interviews these success factors are analyzed and - partly visionary - scenarios are outlined. On the one side appropriate services, processes, and business plans, esp. revenue models are important. On the other side (potential) users claim an easy usage, an additional value, and a good cost/performance ratio. Users ask for an individual, comprehensive support of their smartphones, e.g. that also online shops offer optimized web pages for smartphones to take over by a single click. Local retail shops can be included with location based services. Easy identification enables a very easy and secure payment. The methodology used is adaptable to other mobile services, both existing and forthcoming.
AB - The estimate of 13 million smartphones in Germany at the end of 2007 shows the high growth rates, which enable a widespread usage of mobile price comparison services. Different scenarios dependent on crucial success factors are possible in the next 2 to 5 years. Based on a market analysis, a trend analysis, and expert interviews these success factors are analyzed and - partly visionary - scenarios are outlined. On the one side appropriate services, processes, and business plans, esp. revenue models are important. On the other side (potential) users claim an easy usage, an additional value, and a good cost/performance ratio. Users ask for an individual, comprehensive support of their smartphones, e.g. that also online shops offer optimized web pages for smartphones to take over by a single click. Local retail shops can be included with location based services. Easy identification enables a very easy and secure payment. The methodology used is adaptable to other mobile services, both existing and forthcoming.
KW - B2C
KW - Location based services
KW - Mobile commerce
KW - Price comparison services
KW - Smartphones
KW - Wireless internet
UR - http://www.scopus.com/inward/record.url?scp=33845987524&partnerID=8YFLogxK
U2 - 10.1007/s11576-006-0095-x
DO - 10.1007/s11576-006-0095-x
M3 - Artikel
AN - SCOPUS:33845987524
VL - 48
SP - 430
EP - 436
JO - Wirtschaftsinformatik
JF - Wirtschaftsinformatik
SN - 0937-6429
IS - 6
ER -