Details
| Originalsprache | Englisch |
|---|---|
| Titel des Sammelwerks | Service Business Development |
| Untertitel | Methoden – Erlösmodelle – Marketinginstrumente |
| Herausgeber/-innen | Manfred Bruhn, Karsten Hadwich |
| Seiten | 541-566 |
| Seitenumfang | 26 |
| Band | 2 |
| ISBN (elektronisch) | 9783658224240 |
| Publikationsstatus | Veröffentlicht - 13 Juni 2018 |
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Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry. / Wiedmann, Klaus-Peter; Beese, Gerald-Alexander; Schmidt, Steffen et al.
Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. Hrsg. / Manfred Bruhn; Karsten Hadwich. Band 2 2018. S. 541-566.
Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. Hrsg. / Manfred Bruhn; Karsten Hadwich. Band 2 2018. S. 541-566.
Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung
Wiedmann, K-P, Beese, G-A, Schmidt, S, Langner, S & Schiessl, M 2018, Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry. in M Bruhn & K Hadwich (Hrsg.), Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. Bd. 2, S. 541-566. https://doi.org/10.1007/978-3-658-22424-0_22
Wiedmann, K.-P., Beese, G.-A., Schmidt, S., Langner, S., & Schiessl, M. (2018). Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry. In M. Bruhn, & K. Hadwich (Hrsg.), Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente (Band 2, S. 541-566) https://doi.org/10.1007/978-3-658-22424-0_22
Wiedmann KP, Beese GA, Schmidt S, Langner S, Schiessl M. Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry. in Bruhn M, Hadwich K, Hrsg., Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. Band 2. 2018. S. 541-566 doi: 10.1007/978-3-658-22424-0_22
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