Make Hay while the Crowd Shines: Towards Efficient Crowdsourcing on the Web

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OriginalspracheEnglisch
Titel des SammelwerksWWW 2015 Companion - Proceedings of the 24th International Conference on World Wide Web
Seiten493-497
Seitenumfang5
ISBN (elektronisch)9781450334730
PublikationsstatusVeröffentlicht - 18 Mai 2015
Veranstaltung24th International Conference on World Wide Web, WWW 2015 - Florence, Italien
Dauer: 18 Mai 201522 Mai 2015

Abstract

Within the scope of this PhD proposal, we set out to inves- tigate two pivotal aspects that influence the effectiveness of crowdsourcing: (i) microtask design, and (ii) workers behav- ior. Leveraging the dynamics of tasks that are crowdsourced on the one hand, and accounting for the behavior of work- ers on the other hand, can help in designing tasks effciently. To help understand the intricacies of microtasks, we identify the need for a taxonomy of typically crowdsourced tasks. Based on an extensive study of 1000 workers on Crowd- Flower, we propose a two-level categorization scheme for tasks. We present insights into the task a nity of workers, e ort exerted by workers to complete tasks of various types, and their satisfaction with the monetary incentives. We also analyze the prevalent behavior of trustworthy and untrust- worthy workers. Next, we propose behavioral metrics that can be used to measure and counter malicious activity in crowdsourced tasks. Finally, we present guidelines for the effective design of crowdsourced surveys and set important precedents for future work.

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Make Hay while the Crowd Shines: Towards Efficient Crowdsourcing on the Web. / Gadiraju, Ujwal; Nejdl, Wolfgang; Dietze, Stefan.
WWW 2015 Companion - Proceedings of the 24th International Conference on World Wide Web. 2015. S. 493-497.

Publikation: Beitrag in Buch/Bericht/Sammelwerk/KonferenzbandAufsatz in KonferenzbandForschungPeer-Review

Gadiraju, U, Nejdl, W & Dietze, S 2015, Make Hay while the Crowd Shines: Towards Efficient Crowdsourcing on the Web. in WWW 2015 Companion - Proceedings of the 24th International Conference on World Wide Web. S. 493-497, 24th International Conference on World Wide Web, WWW 2015, Florence, Italien, 18 Mai 2015. https://doi.org/10.1145/2740908.2741748
Gadiraju, U., Nejdl, W., & Dietze, S. (2015). Make Hay while the Crowd Shines: Towards Efficient Crowdsourcing on the Web. In WWW 2015 Companion - Proceedings of the 24th International Conference on World Wide Web (S. 493-497) https://doi.org/10.1145/2740908.2741748
Gadiraju U, Nejdl W, Dietze S. Make Hay while the Crowd Shines: Towards Efficient Crowdsourcing on the Web. in WWW 2015 Companion - Proceedings of the 24th International Conference on World Wide Web. 2015. S. 493-497 doi: 10.1145/2740908.2741748
Gadiraju, Ujwal ; Nejdl, Wolfgang ; Dietze, Stefan. / Make Hay while the Crowd Shines : Towards Efficient Crowdsourcing on the Web. WWW 2015 Companion - Proceedings of the 24th International Conference on World Wide Web. 2015. S. 493-497
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