Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers' underlying motives and value-based drivers?

Publikation: Beitrag in FachzeitschriftArtikelForschungPeer-Review

Autoren

  • Klaus Peter Wiedmann
  • Nadine Hennigs
  • Christiane Klarmann
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Details

OriginalspracheEnglisch
Seiten (von - bis)544-566
Seitenumfang23
FachzeitschriftJournal of Brand Management
Jahrgang19
Ausgabenummer7
PublikationsstatusVeröffentlicht - 2 März 2012

Abstract

The significant growth of luxury consumption in recent decades has been accompanied by a prevalence of pirated and counterfeited goods. Given that the market for counterfeits relies on consumers desire for real luxury brands, it is critical for researchers and marketers to understand the reasons why consumers buy genuine luxury brands, what they believe real luxury is, and how their perception of luxury value affects their buying behavior in the trade-off between authentic or counterfeit products. Based on a comparison of studies that provides a holistic view of the phenomenon of counterfeit consumption and a comprehensive model, the key drivers of perceived value will be defined, helping to reduce the complexity of counterfeit consumption and enable the development of customized countermeasures.

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Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers' underlying motives and value-based drivers? / Wiedmann, Klaus Peter; Hennigs, Nadine; Klarmann, Christiane.
in: Journal of Brand Management, Jahrgang 19, Nr. 7, 02.03.2012, S. 544-566.

Publikation: Beitrag in FachzeitschriftArtikelForschungPeer-Review

Wiedmann KP, Hennigs N, Klarmann C. Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers' underlying motives and value-based drivers? Journal of Brand Management. 2012 Mär 2;19(7):544-566. doi: 10.1057/bm.2012.10
Wiedmann, Klaus Peter ; Hennigs, Nadine ; Klarmann, Christiane. / Luxury consumption in the trade-off between genuine and counterfeit goods : What are the consumers' underlying motives and value-based drivers?. in: Journal of Brand Management. 2012 ; Jahrgang 19, Nr. 7. S. 544-566.
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