Internet-induced changes in consumer music procurement behavior: A German perspective

Publikation: Beitrag in FachzeitschriftArtikelForschungPeer-Review

Autoren

  • Gianfranco Walsh
  • Tobias Frenzel
  • Klaus Peter Wiedmann
  • Vincent Wayne Mitchell

Externe Organisationen

  • University of Manchester
Forschungs-netzwerk anzeigen

Details

OriginalspracheEnglisch
Seiten (von - bis)305-317
Seitenumfang13
FachzeitschriftMarketing Intelligence & Planning
Jahrgang21
Ausgabenummer5
PublikationsstatusVeröffentlicht - 1 Sept. 2003

Abstract

The aim of the present study is to investigate and analyze Internet-related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online-music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.

ASJC Scopus Sachgebiete

  • Betriebswirtschaft, Management und Rechnungswesen (insg.)
  • Marketing

Ziele für nachhaltige Entwicklung

Zitieren

Internet-induced changes in consumer music procurement behavior: A German perspective. / Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus Peter et al.
in: Marketing Intelligence & Planning, Jahrgang 21, Nr. 5, 01.09.2003, S. 305-317.

Publikation: Beitrag in FachzeitschriftArtikelForschungPeer-Review

Walsh, G, Frenzel, T, Wiedmann, KP & Mitchell, VW 2003, 'Internet-induced changes in consumer music procurement behavior: A German perspective', Marketing Intelligence & Planning, Jg. 21, Nr. 5, S. 305-317. https://doi.org/10.1108/02634500310490256
Walsh, G., Frenzel, T., Wiedmann, K. P., & Mitchell, V. W. (2003). Internet-induced changes in consumer music procurement behavior: A German perspective. Marketing Intelligence & Planning, 21(5), 305-317. https://doi.org/10.1108/02634500310490256
Walsh G, Frenzel T, Wiedmann KP, Mitchell VW. Internet-induced changes in consumer music procurement behavior: A German perspective. Marketing Intelligence & Planning. 2003 Sep 1;21(5):305-317. doi: 10.1108/02634500310490256
Walsh, Gianfranco ; Frenzel, Tobias ; Wiedmann, Klaus Peter et al. / Internet-induced changes in consumer music procurement behavior : A German perspective. in: Marketing Intelligence & Planning. 2003 ; Jahrgang 21, Nr. 5. S. 305-317.
Download
@article{6339aeec0c964914849fa69510e398cc,
title = "Internet-induced changes in consumer music procurement behavior: A German perspective",
abstract = "The aim of the present study is to investigate and analyze Internet-related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers{\textquoteright} need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online-music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.",
keywords = "Consumer behaviour, Electronic commerce, Internet, Music, Price positioning",
author = "Gianfranco Walsh and Tobias Frenzel and Wiedmann, {Klaus Peter} and Mitchell, {Vincent Wayne}",
year = "2003",
month = sep,
day = "1",
doi = "10.1108/02634500310490256",
language = "English",
volume = "21",
pages = "305--317",
number = "5",

}

Download

TY - JOUR

T1 - Internet-induced changes in consumer music procurement behavior

T2 - A German perspective

AU - Walsh, Gianfranco

AU - Frenzel, Tobias

AU - Wiedmann, Klaus Peter

AU - Mitchell, Vincent Wayne

PY - 2003/9/1

Y1 - 2003/9/1

N2 - The aim of the present study is to investigate and analyze Internet-related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online-music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.

AB - The aim of the present study is to investigate and analyze Internet-related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online-music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.

KW - Consumer behaviour

KW - Electronic commerce

KW - Internet

KW - Music

KW - Price positioning

UR - http://www.scopus.com/inward/record.url?scp=84986106153&partnerID=8YFLogxK

U2 - 10.1108/02634500310490256

DO - 10.1108/02634500310490256

M3 - Article

AN - SCOPUS:84986106153

VL - 21

SP - 305

EP - 317

JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

SN - 0263-4503

IS - 5

ER -