Increasing adoption of voluntary carbon offsets among tourists

Publikation: Beitrag in FachzeitschriftArtikelForschungPeer-Review

Autoren

  • Anna Segerstedt
  • Ulrike Grote
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Details

OriginalspracheEnglisch
Seiten (von - bis)1541-1554
Seitenumfang14
FachzeitschriftJournal of sustainable tourism
Jahrgang24
Ausgabenummer11
Frühes Online-Datum24 Feb. 2016
PublikationsstatusVeröffentlicht - 2016

Abstract

Air travellers have had the option to purchase voluntary carbon offsets (VCOs) available to them for almost a decade, yet adoption rates remain low. Drawing upon diffusion of innovations theory, and based on a sample of 449 German long-haul tourists, we analyse knowledge of VCOs, and using logit regressions, the probability of their purchasing VCOs. We investigate the profile of people who have actually purchased VCOs, unlike many earlier researchers who used stated preferences data to estimate willingness to pay. Our findings reveal that the drivers of adoption are primarily linked to lifestyle factors, including being young, adventurous, and having a vegetarian/low climate impact diet. A proportion of tourists are aware of VCOs but have not practiced offsetting to date, although they are positive towards the idea, are used to make donations, and are committed to environmental issues. Persuading travellers belonging to this group to actively engage in using VCOs is an important task for future VCO market development. It will be necessary to compare best-practice/less best practice airline policies, explore how to make VCO schemes more visible, and more closely examine the adopters market segment to improve communication strategies and encourage increased uptake of VCOs.

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Increasing adoption of voluntary carbon offsets among tourists. / Segerstedt, Anna; Grote, Ulrike.
in: Journal of sustainable tourism, Jahrgang 24, Nr. 11, 2016, S. 1541-1554.

Publikation: Beitrag in FachzeitschriftArtikelForschungPeer-Review

Segerstedt A, Grote U. Increasing adoption of voluntary carbon offsets among tourists. Journal of sustainable tourism. 2016;24(11):1541-1554. Epub 2016 Feb 24. doi: 10.1080/09669582.2015.1125357
Segerstedt, Anna ; Grote, Ulrike. / Increasing adoption of voluntary carbon offsets among tourists. in: Journal of sustainable tourism. 2016 ; Jahrgang 24, Nr. 11. S. 1541-1554.
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