Details
| Originalsprache | Englisch |
|---|---|
| Seiten (von - bis) | 341-350 |
| Seitenumfang | 10 |
| Fachzeitschrift | Journal of Product and Brand Management |
| Jahrgang | 31 |
| Ausgabenummer | 3 |
| Publikationsstatus | Veröffentlicht - 25 März 2022 |
ASJC Scopus Sachgebiete
- Betriebswirtschaft, Management und Rechnungswesen (insg.)
- Marketing
- Betriebswirtschaft, Management und Rechnungswesen (insg.)
- Technologie- und Innovationsmanagement
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Guest editorial: a roadmap and future research agenda for luxury marketing and branding research. / Christodoulides, George; Wiedmann, Klaus-Peter.
in: Journal of Product and Brand Management, Jahrgang 31, Nr. 3, 25.03.2022, S. 341-350.
in: Journal of Product and Brand Management, Jahrgang 31, Nr. 3, 25.03.2022, S. 341-350.
Publikation: Beitrag in Fachzeitschrift › Editorial in Fachzeitschrift › Forschung › Peer-Review
Christodoulides, G & Wiedmann, K-P 2022, 'Guest editorial: a roadmap and future research agenda for luxury marketing and branding research', Journal of Product and Brand Management, Jg. 31, Nr. 3, S. 341-350. https://doi.org/10.1108/JPBM-01-2022-3815
Christodoulides, G., & Wiedmann, K.-P. (2022). Guest editorial: a roadmap and future research agenda for luxury marketing and branding research. Journal of Product and Brand Management, 31(3), 341-350. https://doi.org/10.1108/JPBM-01-2022-3815
Christodoulides G, Wiedmann KP. Guest editorial: a roadmap and future research agenda for luxury marketing and branding research. Journal of Product and Brand Management. 2022 Mär 25;31(3):341-350. doi: 10.1108/JPBM-01-2022-3815
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