TY - JOUR

T1 - Girls Girls Girls Girls Girls

T2 - The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair

AU - Mayer, Ruth

PY - 2022/7

Y1 - 2022/7

N2 - The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and ‘smart’ magazines and made use of the iconic figure of the ‘Girl’ to carve out a spatio-temporal continuum between ‘Amerika’ and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.

AB - The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and ‘smart’ magazines and made use of the iconic figure of the ‘Girl’ to carve out a spatio-temporal continuum between ‘Amerika’ and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.

KW - Erich Kästner

KW - Girlkultur

KW - smart magazines

KW - Uhu

KW - Weimar periodicals

KW - Yva

UR - http://www.scopus.com/inward/record.url?scp=85156140986&partnerID=8YFLogxK

U2 - 10.21825/jeps.84787

DO - 10.21825/jeps.84787

M3 - Article

VL - 7

SP - 52

EP - 73

JO - Journal of European Periodical Studies

JF - Journal of European Periodical Studies

SN - 2506-6587

IS - 2

ER -