Details
| Originalsprache | Englisch |
|---|---|
| Titel des Sammelwerks | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference |
| Herausgeber (Verlag) | Springer Nature |
| Seiten | 311 |
| Seitenumfang | 1 |
| Publikationsstatus | Veröffentlicht - 2015 |
Publikationsreihe
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (elektronisch) | 2363-6173 |
Abstract
The main contribution of the present paper was to examine the four components of the consumer vanity construct (i.e., appearance concern, appearance perception, achievement concern, and achievement perception) and to explore the relationships between the vanity scales and other consumer-related attitudes. The results show high correlations between the dimensions of consumer vanity, the materialism scale and the fear of negative evaluation measures; the proposed factor structure could serve as a general basis for market segmentation purposes.
ASJC Scopus Sachgebiete
- Betriebswirtschaft, Management und Rechnungswesen (insg.)
- Marketing
- Betriebswirtschaft, Management und Rechnungswesen (insg.)
- Strategie und Management
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- BibTex
- RIS
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2015. S. 311 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
}
TY - GEN
T1 - Exploring Vanity-Related Attitudes to Identify Customer Segments
T2 - Framework Development and First Empirical Results
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
AU - Siebels, Astrid
AU - Bachmann, Frank
PY - 2015
Y1 - 2015
N2 - The main contribution of the present paper was to examine the four components of the consumer vanity construct (i.e., appearance concern, appearance perception, achievement concern, and achievement perception) and to explore the relationships between the vanity scales and other consumer-related attitudes. The results show high correlations between the dimensions of consumer vanity, the materialism scale and the fear of negative evaluation measures; the proposed factor structure could serve as a general basis for market segmentation purposes.
AB - The main contribution of the present paper was to examine the four components of the consumer vanity construct (i.e., appearance concern, appearance perception, achievement concern, and achievement perception) and to explore the relationships between the vanity scales and other consumer-related attitudes. The results show high correlations between the dimensions of consumer vanity, the materialism scale and the fear of negative evaluation measures; the proposed factor structure could serve as a general basis for market segmentation purposes.
KW - Appearance Concern
KW - Materialism Scale
KW - Multidimensional Framework
KW - Principal Component Method
KW - Segmentation Point
UR - http://www.scopus.com/inward/record.url?scp=85125230550&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-10963-3_184
DO - 10.1007/978-3-319-10963-3_184
M3 - Conference contribution
AN - SCOPUS:85125230550
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 311
BT - Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
PB - Springer Nature
ER -