Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

Autoren

  • Klaus Peter Wiedmann
  • Barbara Seegebarth
  • Nadine Hennigs
  • Lars Pankalla
  • Martin Kassubek

Organisationseinheiten

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Details

OriginalspracheEnglisch
Titel des SammelwerksThe Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
UntertitelProceedings of the 2011 World Marketing Congress
Herausgeber (Verlag)Springer Nature
Seiten418-419
Seitenumfang2
PublikationsstatusVeröffentlicht - 2017

Publikationsreihe

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (elektronisch)2363-6173

Abstract

During recent years, the topic of consumer boycotts has gained growing interest in both marketing research and practice. Understood as strategic tools or techniques of expressing consumers’ disapproval of corporate products and behavior or with the change of corporate actions, anti-social company behaviour implies the risk of being targeted by consumers buying avoidance. Existing studies on motivations why consumers participate in different types of boycotts uncovered various reasons: social responsibility, safety, environmental protection, social dilemma, affirmative and political actions. Generally speaking, research shows consumers’ beliefs, attitudes, and values play a crucial role in the context of consumer boycott activation.

ASJC Scopus Sachgebiete

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Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption? / Wiedmann, Klaus Peter; Seegebarth, Barbara; Hennigs, Nadine et al.
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature, 2017. S. 418-419 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

Wiedmann, KP, Seegebarth, B, Hennigs, N, Pankalla, L & Kassubek, M 2017, Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption? in The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, S. 418-419. https://doi.org/10.1007/978-3-319-50008-9_113
Wiedmann, K. P., Seegebarth, B., Hennigs, N., Pankalla, L., & Kassubek, M. (2017). Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption? In The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (S. 418-419). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-50008-9_113
Wiedmann KP, Seegebarth B, Hennigs N, Pankalla L, Kassubek M. Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption? in The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature. 2017. S. 418-419. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-50008-9_113
Wiedmann, Klaus Peter ; Seegebarth, Barbara ; Hennigs, Nadine et al. / Exploring the Boycott Phenomena from a Customer Value-Based Perspective : What are the Reasons for Consumers Non-Consumption?. The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature, 2017. S. 418-419 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
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