Experimenting to increase the effectiveness of a national campaign on hygiene behavior in Tanzania

Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

Autoren

  • Robert Aunger
  • Aidan Coville
  • Lukas Kwezi
  • Anyitike Mwakitalima
  • Kaposo Mwambuli
  • Arndt Reichert
  • Jérôme Sansonetti

Organisationseinheiten

Externe Organisationen

  • London School of Hygiene and Tropical Medicine
  • Weltbank
  • Tetra Tech
  • Tanzania Ministry of Health and Social Welfare
  • Project CLEAR Ltd.
Forschungs-netzwerk anzeigen

Details

OriginalspracheEnglisch
Aufsatznummer16703
Seitenumfang11
FachzeitschriftScientific reports
Jahrgang14
Ausgabenummer1
Frühes Online-Datum19 Juli 2024
PublikationsstatusElektronisch veröffentlicht (E-Pub) - 19 Juli 2024

Abstract

Through Tanzania’s National Sanitation Campaign, we study the effectiveness of two common elements of behavior change campaigns: endorsements from celebrities and testimonials. Using four experiments in Tanzania in early 2021 as part of the national campaign, we find that including endorsements and testimonials in text messages sent to individuals significantly increases self-reported hygiene behavior. These results mask important heterogeneity based on the source of endorsement or framing of the testimonial and provide insights into cost-effective approaches for changing behavior at scale.

ASJC Scopus Sachgebiete

Zitieren

Experimenting to increase the effectiveness of a national campaign on hygiene behavior in Tanzania. / Aunger, Robert; Coville, Aidan; Kwezi, Lukas et al.
in: Scientific reports, Jahrgang 14, Nr. 1, 16703, 12.2024.

Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

Aunger, R, Coville, A, Kwezi, L, Mwakitalima, A, Mwambuli, K, Reichert, A & Sansonetti, J 2024, 'Experimenting to increase the effectiveness of a national campaign on hygiene behavior in Tanzania', Scientific reports, Jg. 14, Nr. 1, 16703. https://doi.org/10.1038/s41598-024-67144-0
Aunger, R., Coville, A., Kwezi, L., Mwakitalima, A., Mwambuli, K., Reichert, A., & Sansonetti, J. (2024). Experimenting to increase the effectiveness of a national campaign on hygiene behavior in Tanzania. Scientific reports, 14(1), Artikel 16703. Vorabveröffentlichung online. https://doi.org/10.1038/s41598-024-67144-0
Aunger R, Coville A, Kwezi L, Mwakitalima A, Mwambuli K, Reichert A et al. Experimenting to increase the effectiveness of a national campaign on hygiene behavior in Tanzania. Scientific reports. 2024 Dez;14(1):16703. Epub 2024 Jul 19. doi: 10.1038/s41598-024-67144-0
Aunger, Robert ; Coville, Aidan ; Kwezi, Lukas et al. / Experimenting to increase the effectiveness of a national campaign on hygiene behavior in Tanzania. in: Scientific reports. 2024 ; Jahrgang 14, Nr. 1.
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