TY - JOUR

T1 - Disproportionality in media representations of campaign negativity

AU - Nyhuis, Dominic

AU - Song, Hyunjin

AU - Boomgaarden, Hajo

PY - 2021/7

Y1 - 2021/7

N2 - We explore mediated representations of parties' campaign interactions in multi-party systems. Actors in multi-party systems can engage with different actors on multiple issues. One crucial aspect of such engagement is the element of negativity - voicing criticisms of other actors' actions and policy proposals. This contribution argues that the media systematically exaggerate patterns of negativity based on issue ownership structures, such that attacks originating from or targeting issue owners are significantly more likely to be covered. We analyze a broad sample of news content from the 2013 Austrian national election campaign with generalized exponential random graph models to capture the complexities of mediated campaign negativity in a multi-party system while controlling for non-mediated campaign negativity. The results show that issue owners are more likely to be featured as attackers and targets in owned policy domains, suggesting a violation of the normative ideal of a fair representation of campaign interactions.

AB - We explore mediated representations of parties' campaign interactions in multi-party systems. Actors in multi-party systems can engage with different actors on multiple issues. One crucial aspect of such engagement is the element of negativity - voicing criticisms of other actors' actions and policy proposals. This contribution argues that the media systematically exaggerate patterns of negativity based on issue ownership structures, such that attacks originating from or targeting issue owners are significantly more likely to be covered. We analyze a broad sample of news content from the 2013 Austrian national election campaign with generalized exponential random graph models to capture the complexities of mediated campaign negativity in a multi-party system while controlling for non-mediated campaign negativity. The results show that issue owners are more likely to be featured as attackers and targets in owned policy domains, suggesting a violation of the normative ideal of a fair representation of campaign interactions.

KW - elections and campaigns

KW - exponential random graph models

KW - mass media and political communication

KW - Negative campaigning

KW - political parties and interest groups

KW - quantitative methods

UR - http://www.scopus.com/inward/record.url?scp=85106833654&partnerID=8YFLogxK

U2 - 10.1017/psrm.2020.4

DO - 10.1017/psrm.2020.4

M3 - Article

AN - SCOPUS:85106833654

VL - 9

SP - 519

EP - 531

JO - Political Science Research and Methods

JF - Political Science Research and Methods

SN - 2049-8470

IS - 3

ER -