Corporate Identity and Corporate Identity Management: a Comparison of International Approaches

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

Autoren

  • Klaus Peter Wiedmann
  • John M.T. Balmer
  • Ray Holland
  • Kevin Money
  • Shaun Powell

Organisationseinheiten

Forschungs-netzwerk anzeigen

Details

OriginalspracheEnglisch
Titel des SammelwerksProceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Herausgeber (Verlag)Springer Nature
Seiten227
Seitenumfang1
PublikationsstatusVeröffentlicht - 13 Okt. 2014

Publikationsreihe

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (elektronisch)2363-6173

Abstract

This session explores different concepts of corporate identity and corporate identity management on an international level. It particularly highlights some of the emerging ideas in the area from a European perspective. Moderator for the special session is Kevin Money.

ASJC Scopus Sachgebiete

Zitieren

Corporate Identity and Corporate Identity Management: a Comparison of International Approaches. / Wiedmann, Klaus Peter; Balmer, John M.T.; Holland, Ray et al.
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2014. S. 227 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

Wiedmann, KP, Balmer, JMT, Holland, R, Money, K & Powell, S 2014, Corporate Identity and Corporate Identity Management: a Comparison of International Approaches. in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, S. 227. https://doi.org/10.1007/978-3-319-10963-3_128
Wiedmann, K. P., Balmer, J. M. T., Holland, R., Money, K., & Powell, S. (2014). Corporate Identity and Corporate Identity Management: a Comparison of International Approaches. In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference (S. 227). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_128
Wiedmann KP, Balmer JMT, Holland R, Money K, Powell S. Corporate Identity and Corporate Identity Management: a Comparison of International Approaches. in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature. 2014. S. 227. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-10963-3_128
Wiedmann, Klaus Peter ; Balmer, John M.T. ; Holland, Ray et al. / Corporate Identity and Corporate Identity Management : a Comparison of International Approaches. Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2014. S. 227 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
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