Details
| Originalsprache | Englisch |
|---|---|
| Titel des Sammelwerks | Luxury Marketing |
| Untertitel | A Challenge for Theory and Practice |
| Seiten | 78-99 |
| Seitenumfang | 22 |
| ISBN (elektronisch) | 9783834943996 |
| Publikationsstatus | Veröffentlicht - 10 Nov. 2012 |
Abstract
The moderate growth in US and European markets coupled with an increasing demand for luxury goods in emerging economies such as Brazil, Russia, India, and China lead to a substantial growth in the global market for luxury goods. Reaching consumers all over the world across national and cultural borders, the luxury sector is according to Bain & Company expected to grow by 10 percent in 2013. Against this backdrop, international luxury businesses are challenged by the identification and satisfaction of the common needs and desires of global market segments; thus, related research methods and business models require a global perspective [20].
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Luxury Marketing: A Challenge for Theory and Practice. 2012. S. 78-99.
Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review
}
TY - CHAP
T1 - Consumer value perception of luxury goods
T2 - A cross-cultural and cross-industry comparison
AU - Hennigs, Nadine
AU - Wiedmann, Klaus Peter
AU - Klarmann, Christiane
PY - 2012/11/10
Y1 - 2012/11/10
N2 - The moderate growth in US and European markets coupled with an increasing demand for luxury goods in emerging economies such as Brazil, Russia, India, and China lead to a substantial growth in the global market for luxury goods. Reaching consumers all over the world across national and cultural borders, the luxury sector is according to Bain & Company expected to grow by 10 percent in 2013. Against this backdrop, international luxury businesses are challenged by the identification and satisfaction of the common needs and desires of global market segments; thus, related research methods and business models require a global perspective [20].
AB - The moderate growth in US and European markets coupled with an increasing demand for luxury goods in emerging economies such as Brazil, Russia, India, and China lead to a substantial growth in the global market for luxury goods. Reaching consumers all over the world across national and cultural borders, the luxury sector is according to Bain & Company expected to grow by 10 percent in 2013. Against this backdrop, international luxury businesses are challenged by the identification and satisfaction of the common needs and desires of global market segments; thus, related research methods and business models require a global perspective [20].
UR - http://www.scopus.com/inward/record.url?scp=84883613224&partnerID=8YFLogxK
U2 - 10.1007/978-3-8349-4399-6_5
DO - 10.1007/978-3-8349-4399-6_5
M3 - Contribution to book/anthology
AN - SCOPUS:84883613224
SN - 9783834943989
SP - 78
EP - 99
BT - Luxury Marketing
ER -