Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

Autoren

  • Raffaele Donvito
  • Gaetano Aiello
  • Bruno Godey
  • Daniele Pederzoli
  • Klaus Peter Wiedmann
  • Nadine Hennings
  • Christiane Klarmann
  • Priscilla Chan
  • Chris Halliburton
  • Junji Tsuchiya
  • Taro Koyama
  • Irina Ivanovna Skorobogatykh
  • Bart Weitz
  • Hyunjoo Oh
  • Mike Ewing
  • Joshua Newton
  • Yuri Lee
  • Li Fei
  • Cindy Rong Chen

Organisationseinheiten

Externe Organisationen

  • Università degli Studi di Firenze (UniFi)
  • NEOMA Business School
  • Manchester Metropolitan University
  • ESCP Business School
  • Waseda University
  • Chubu University
  • Plekhanov Russian University of Economics
  • University of Florida
  • Monash University
  • Seoul National University
  • Tsinghua University
Forschungs-netzwerk anzeigen

Details

OriginalspracheEnglisch
Titel des SammelwerksLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
UntertitelProceedings of the 2013 World Marketing Congress
Herausgeber (Verlag)Springer Nature
Seiten295-304
Seitenumfang10
PublikationsstatusVeröffentlicht - 2 Dez. 2015

Publikationsreihe

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (elektronisch)2363-6173

Abstract

The paper analyses the phenomena of congruence between consumer, brand and store personality and its effect on attachment to brands in luxury sector at an international level. From a theoretical point of view, human personality, brand personality, store personality, congruence and attachment constructs are considered. From an empirical point of view, the paper presents the results of a quantitative primary research run on a sample young people “luxury experienced” from 10 countries. The empirical research considers specifically 6 luxury brands. In term of results this paper presents the validation of the personality congruence measurement scale proposed by the authors; furthermore the research highlights the existence of a correlation between personality congruence and brand attachment.

ASJC Scopus Sachgebiete

Zitieren

Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector. / Donvito, Raffaele; Aiello, Gaetano; Godey, Bruno et al.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, 2015. S. 295-304 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review

Donvito, R, Aiello, G, Godey, B, Pederzoli, D, Wiedmann, KP, Hennings, N, Klarmann, C, Chan, P, Halliburton, C, Tsuchiya, J, Koyama, T, Skorobogatykh, II, Weitz, B, Oh, H, Ewing, M, Newton, J, Lee, Y, Fei, L & Chen, CR 2015, Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector. in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, S. 295-304. https://doi.org/10.1007/978-3-319-24184-5_79
Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennings, N., Klarmann, C., Chan, P., Halliburton, C., Tsuchiya, J., Koyama, T., Skorobogatykh, I. I., Weitz, B., Oh, H., Ewing, M., Newton, J., Lee, Y., Fei, L., & Chen, C. R. (2015). Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (S. 295-304). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-24184-5_79
Donvito R, Aiello G, Godey B, Pederzoli D, Wiedmann KP, Hennings N et al. Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector. in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature. 2015. S. 295-304. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-24184-5_79
Donvito, Raffaele ; Aiello, Gaetano ; Godey, Bruno et al. / Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, 2015. S. 295-304 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Download
@inproceedings{6bddf3b19bab4a99b55a559ec3f7a941,
title = "Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.",
abstract = "The paper analyses the phenomena of congruence between consumer, brand and store personality and its effect on attachment to brands in luxury sector at an international level. From a theoretical point of view, human personality, brand personality, store personality, congruence and attachment constructs are considered. From an empirical point of view, the paper presents the results of a quantitative primary research run on a sample young people “luxury experienced” from 10 countries. The empirical research considers specifically 6 luxury brands. In term of results this paper presents the validation of the personality congruence measurement scale proposed by the authors; furthermore the research highlights the existence of a correlation between personality congruence and brand attachment.",
keywords = "Brand Personality, Consumer Research, Human Personality, Luxury Consumption, Luxury Good",
author = "Raffaele Donvito and Gaetano Aiello and Bruno Godey and Daniele Pederzoli and Wiedmann, {Klaus Peter} and Nadine Hennings and Christiane Klarmann and Priscilla Chan and Chris Halliburton and Junji Tsuchiya and Taro Koyama and Skorobogatykh, {Irina Ivanovna} and Bart Weitz and Hyunjoo Oh and Mike Ewing and Joshua Newton and Yuri Lee and Li Fei and Chen, {Cindy Rong}",
year = "2015",
month = dec,
day = "2",
doi = "10.1007/978-3-319-24184-5_79",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "295--304",
booktitle = "Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing",
address = "United States",

}

Download

TY - GEN

T1 - Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.

AU - Donvito, Raffaele

AU - Aiello, Gaetano

AU - Godey, Bruno

AU - Pederzoli, Daniele

AU - Wiedmann, Klaus Peter

AU - Hennings, Nadine

AU - Klarmann, Christiane

AU - Chan, Priscilla

AU - Halliburton, Chris

AU - Tsuchiya, Junji

AU - Koyama, Taro

AU - Skorobogatykh, Irina Ivanovna

AU - Weitz, Bart

AU - Oh, Hyunjoo

AU - Ewing, Mike

AU - Newton, Joshua

AU - Lee, Yuri

AU - Fei, Li

AU - Chen, Cindy Rong

PY - 2015/12/2

Y1 - 2015/12/2

N2 - The paper analyses the phenomena of congruence between consumer, brand and store personality and its effect on attachment to brands in luxury sector at an international level. From a theoretical point of view, human personality, brand personality, store personality, congruence and attachment constructs are considered. From an empirical point of view, the paper presents the results of a quantitative primary research run on a sample young people “luxury experienced” from 10 countries. The empirical research considers specifically 6 luxury brands. In term of results this paper presents the validation of the personality congruence measurement scale proposed by the authors; furthermore the research highlights the existence of a correlation between personality congruence and brand attachment.

AB - The paper analyses the phenomena of congruence between consumer, brand and store personality and its effect on attachment to brands in luxury sector at an international level. From a theoretical point of view, human personality, brand personality, store personality, congruence and attachment constructs are considered. From an empirical point of view, the paper presents the results of a quantitative primary research run on a sample young people “luxury experienced” from 10 countries. The empirical research considers specifically 6 luxury brands. In term of results this paper presents the validation of the personality congruence measurement scale proposed by the authors; furthermore the research highlights the existence of a correlation between personality congruence and brand attachment.

KW - Brand Personality

KW - Consumer Research

KW - Human Personality

KW - Luxury Consumption

KW - Luxury Good

UR - http://www.scopus.com/inward/record.url?scp=85029568816&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-24184-5_79

DO - 10.1007/978-3-319-24184-5_79

M3 - Conference contribution

AN - SCOPUS:85029568816

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 295

EP - 304

BT - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

PB - Springer Nature

ER -