Analysis of wearable technologies’ usage for pay-as-you-live tariffs: recommendations for insurance companies

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OriginalspracheEnglisch
Seiten (von - bis)63-88
Seitenumfang26
FachzeitschriftZeitschrift fur die gesamte Versicherungswissenschaft
Jahrgang108
Ausgabenummer1
PublikationsstatusVeröffentlicht - 11 Feb. 2019

Abstract

This study investigates critical success factors of wearable technologies’ usage for Pay-as-you-live (PAYL) tariffs as an emerging innovation from health insurance companies. The research model was developed based on a literature study and conducted interviews. It combines the unified theory of acceptance and use of technology 2 (UTAUT 2) models, the privacy calculus theory (PCT) and the mobile users’ information privacy concerns (MUIPC) model. By conducting an online survey with 353 participants, a structural equation modeling (SEM) approach was used to test the research model. Results show that the perceived value is an antecedent of intention to use, which comes from insurants’ risk-benefit analyses. Further, this study shows that currently privacy risk factors dominate individual’s perceived value of wearable technologies’ usage for PAYL tariffs.

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Analysis of wearable technologies’ usage for pay-as-you-live tariffs: recommendations for insurance companies. / Wiegard, Rouven; Guhr, Nadine; Krylow, Sonja et al.
in: Zeitschrift fur die gesamte Versicherungswissenschaft, Jahrgang 108, Nr. 1, 11.02.2019, S. 63-88.

Publikation: Beitrag in FachzeitschriftArtikelForschungPeer-Review

Wiegard, R, Guhr, N, Krylow, S & Breitner, M 2019, 'Analysis of wearable technologies’ usage for pay-as-you-live tariffs: recommendations for insurance companies', Zeitschrift fur die gesamte Versicherungswissenschaft, Jg. 108, Nr. 1, S. 63-88. https://doi.org/10.1007/s12297-019-00431-2
Wiegard, R., Guhr, N., Krylow, S., & Breitner, M. (2019). Analysis of wearable technologies’ usage for pay-as-you-live tariffs: recommendations for insurance companies. Zeitschrift fur die gesamte Versicherungswissenschaft, 108(1), 63-88. https://doi.org/10.1007/s12297-019-00431-2
Wiegard R, Guhr N, Krylow S, Breitner M. Analysis of wearable technologies’ usage for pay-as-you-live tariffs: recommendations for insurance companies. Zeitschrift fur die gesamte Versicherungswissenschaft. 2019 Feb 11;108(1):63-88. doi: 10.1007/s12297-019-00431-2
Wiegard, Rouven ; Guhr, Nadine ; Krylow, Sonja et al. / Analysis of wearable technologies’ usage for pay-as-you-live tariffs : recommendations for insurance companies. in: Zeitschrift fur die gesamte Versicherungswissenschaft. 2019 ; Jahrgang 108, Nr. 1. S. 63-88.
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