Publikationen
- 2016
- Veröffentlicht
The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage
Wiedmann, K. P., Hennigs, N., Haase, J. & König, J. C., 2016, in: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 26, 2, S. 198-215 18 S.Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review
- 2015
- Veröffentlicht
Do as you would be done by: The importance of animal welfare in the global beauty care industry
Hennigs, N., Karampournioti, E. & Wiedmann, K. P., 31 Dez. 2015, Green Fashion. S. 109-125 17 S. (Environmental Footprints and Eco-Design of Products and Processes).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review
- Veröffentlicht
Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.
Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennings, N., Klarmann, C., Chan, P., Halliburton, C., Tsuchiya, J., Koyama, T., Skorobogatykh, I. I., Weitz, B., Oh, H., Ewing, M., Newton, J., Lee, Y., Fei, L. & Chen, C. R., 2 Dez. 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, S. 295-304 10 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
- Veröffentlicht
Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption
Hennigs, N., Klarmann, C., Behrens, S. & Wiedmann, K. P., 2 Dez. 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, S. 294 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
- Veröffentlicht
What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach
Seegebarth, B., Peyer, M., Buerke, A., Balderjahn, I., Kirchgeorg, M. & Wiedmann, K. P., 2 Dez. 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, S. 282 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
- Veröffentlicht
What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior
Wiedmann, K. P., Behrens, S., Hennigs, N. & Klarmann, C., 2 Dez. 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, S. 551 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
- Veröffentlicht
The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor
Gross, P. & Wiedmann, K. P., 8 Okt. 2015, in: Psychology and Marketing. 32, 11, S. 1079-1097 19 S.Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review
- Veröffentlicht
The complexity of value in the luxury industry: From consumers’ individual value perception to luxury consumption
Hennigs, N., Wiedmann, K. P., Klarmann, C. & Behrens, S., 6 Okt. 2015, in: International Journal of Retail and Distribution Management. 43, 10-11, S. 922-939 18 S.Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review
- Veröffentlicht
To manipulate, or not to manipulate: The naïve beliefs of the simple application of Persuasion techniques
Langner, S., Schmidt, S., Fritz, S., Hennigs, N. & Wiedmann, K. P., 6 Okt. 2015, Consumer Psychology in a Social Media World. Taylor and Francis Inc., S. 187-201 15 S.Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review
- Veröffentlicht
The Luxury of Sustainability: Examining Value-Based Drivers of Fair Trade Consumption
Schmidt, S., Hennigs, N., Behrens, S. & Karampournioti, E., 19 Aug. 2015, Environmental Footprints and Eco-Design of Products and Processes. S. 121-136 16 S. (Environmental Footprints and Eco-Design of Products and Processes).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review
- Veröffentlicht
Governmental management by trust communication: German organizational rhetoric in the 2008 financial crisis
Wiedmann, K. P. & König, J. C., 9 Feb. 2015, in: On the Horizon. 23, 1, S. 33-45 13 S.Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review
- Veröffentlicht
The future of brand and brand management-Some provocative propositions from a more methodological perspective
Wiedmann, K. P., 2 Jan. 2015, in: Journal of Brand Management. 21, 9, S. 743-757 15 S.Publikation: Beitrag in Fachzeitschrift › Kommentar in Fachzeitschrift › Forschung › Peer-Review
- Veröffentlicht
Growing brands through sponsorship: An empirical investigation of brand image transfer in a sponsorship alliance
Gross, P. & Wiedmann, K. P. (Hrsg.), 1 Jan. 2015, Springer Science + Business Media. 349 S.Publikation: Buch/Bericht/Sammelwerk/Konferenzband › Monografie › Forschung › Peer-Review
- Veröffentlicht
Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol
Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K., Rosendahl, J., Zucchella, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S., Hennigs, N. & Kenyon, A., 1 Jan. 2015, Research Methods: Concepts, Methodologies, Tools, and Applications. S. 719-757 39 S.Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Beitrag in Buch/Sammelwerk › Forschung › Peer-Review
- Veröffentlicht
Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online Pharmacies
Wiedmann, K. P., Hennigs, N., Pankalla, L., Reeh, M. O. & Kassubek, M., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, S. 61 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
- Veröffentlicht
Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and First Empirical Results
Wiedmann, K. P., Hennigs, N., Siebels, A. & Bachmann, F., 2015, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, S. 311 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
- Veröffentlicht
Technology Management of Natural Gas Vehicles: Exploring Customers’ Perceived Risk Factors
Wiedmann, K. P., Kassubek, M., Hennigs, N. & Pankalla, L., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, S. 451 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
- Veröffentlicht
Trade Show Performance: Exploring Interpersonal and Non-Personal Interaction Dimensions
Wiedmann, K. P., Kassubek, M. & Langner, S., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, S. 423 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review
- 2014
- Elektronisch veröffentlicht (E-Pub)
Drivers and outcomes of brand heritage: Consumers' perception of heritage brands in the automotive industry
Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wuestefeld, T., 8 Dez. 2014, (Elektronisch veröffentlicht (E-Pub)) in: Journal of Marketing Theory and Practice. 19, 2, S. 205-220 16 S.Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review
- Veröffentlicht
Corporate Identity and Corporate Identity Management: a Comparison of International Approaches
Wiedmann, K. P., Balmer, J. M. T., Holland, R., Money, K. & Powell, S., 13 Okt. 2014, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, S. 227 1 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publikation: Beitrag in Buch/Bericht/Sammelwerk/Konferenzband › Aufsatz in Konferenzband › Forschung › Peer-Review